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哈曼: KBS无缝直截了当
案例简介:
哈曼: KBS无缝直截了当
案例简介:
Harman: Seamlessly Straightforward by KBS
案例简介:
Harman: Seamlessly Straightforward by KBS
案例简介:
哈曼: KBS无缝直截了当
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Harman: Seamlessly Straightforward by KBS
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Comedian and actor Hannibal Buress is starring in a campaign for Harman to promote the company's connected car technology. In the commercials, which were created by KBS, Buress explains to viewers what Harman's technology is capable of using his no-BS, dry sense of humor. In one ad, Harman's technology helps Buress reroute his car so he can avoid traffic from an accident. Instead of playing along with the scripted scenario, Buress pokes fun at celebrity endorsements by telling viewers that he'll be fine regardless of what happens with traffic since he's just shooting a commercial and he's not even actually driving a car. Aside from the commercials, the campaign also includes a microsite and pre-roll videos. CreditsExecutive Creative Director: Jon GoldbergAssociate Creative Director: Nic WehmeyerAssociate Creative Director: Josh KesslerSr. Copywriter: Daniel PriceSr. Art Director: Vijay PatilCopywriter: Reed HoffmanArt Director: Vincent MakHead of Production: Jenny ReadSenior Producer: Allyson DoodyExecutive Content Business Manager: Andrea FaganPlanner/Strategist: Hudson SullivanAccount Director: Emily RobbinsAssociate Executive Producer: Adrienne HudspethSr. Technical Producer: Alison NgUX Director: Tim DawsonUX Designer: Karla CalderonUI Developer: Michael CornellUI Developer: Megan TaylorUI Developer: Phaedra RileyUI Lead: Stephen TvedtDev Ops Engineer: Michael ReedProduction Designer: Monserate SantanaDirector of Tech Ops, QA: Tara MondellaDirector of Tech Ops, Build: Alison ColeDirector of Product Strategy: John Sockwell
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