本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
削减建设
案例简介:OLFA 是一个刀具品牌,只在建筑师和艺术学生等特定客户群体中为人所知。2013 年,该品牌希望庆祝其 57 周年,并通过宣传其百加刀型号的卓越性能来招募新客户。因此,该策略是通过组织一次展示 OLFA cutters 产品性能的展览,创建一个连接品牌和目标受众的体验营销活动。为此,我们创建了一个弹出式商店,其概念是 “切割到构建”,其中每一个结构到最小的细节都是通过切割和雕刻纸张制成所需的形状。这次展览展示了 OLFA 切割机的百多种型号在每一项任务中的有效性和适用性。
削减建设
案例简介:OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it.
Cut to Build
案例简介:OLFA 是一个刀具品牌,只在建筑师和艺术学生等特定客户群体中为人所知。2013 年,该品牌希望庆祝其 57 周年,并通过宣传其百加刀型号的卓越性能来招募新客户。因此,该策略是通过组织一次展示 OLFA cutters 产品性能的展览,创建一个连接品牌和目标受众的体验营销活动。为此,我们创建了一个弹出式商店,其概念是 “切割到构建”,其中每一个结构到最小的细节都是通过切割和雕刻纸张制成所需的形状。这次展览展示了 OLFA 切割机的百多种型号在每一项任务中的有效性和适用性。
Cut to Build
案例简介:OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it.
削减建设
暂无简介
Cut to Build
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息