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案例简介:为了遏制旅游人数激增造成的生态破坏,为帕劳创建了一个大胆的新签证入境程序。前往太平洋岛国的游客必须在护照上盖章,并在移民官员面前签字。这项专门针对帕劳儿童的协议是一项正式承诺,以环境负责任的方式在该岛采取行动。违反者最高可被罚款 100万美元。
案例简介:To curb ecological damage caused by booming tourist numbers, a bold new visa entry process was created for the Palau. Visitors to the Pacific island-country must have an environmental pledge stamped in their passports, which they must sign before an immigration officer. The agreement – dedicated to Palau’s children – is a formal promise to act in an environmentally responsibly way on the island. Violators can be fined up to $1 million.
帕劳的承诺 | Palau Pledge
案例简介:为了遏制旅游人数激增造成的生态破坏,为帕劳创建了一个大胆的新签证入境程序。前往太平洋岛国的游客必须在护照上盖章,并在移民官员面前签字。这项专门针对帕劳儿童的协议是一项正式承诺,以环境负责任的方式在该岛采取行动。违反者最高可被罚款 100万美元。
帕劳的承诺 | Palau Pledge
案例简介:To curb ecological damage caused by booming tourist numbers, a bold new visa entry process was created for the Palau. Visitors to the Pacific island-country must have an environmental pledge stamped in their passports, which they must sign before an immigration officer. The agreement – dedicated to Palau’s children – is a formal promise to act in an environmentally responsibly way on the island. Violators can be fined up to $1 million.
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帕劳的承诺 | Palau Pledge
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基本信息
- 广告战役: #Palau Legacy Project-设计与品牌-8b936#
- 广告品牌: Palau Legacy Project
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 户外
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Design and Art Direction 2018 黑铅笔 品牌设计(Campaign Branding & Identity)
- Design and Art Direction 2018 黄铅笔 品牌设计(Brand Expression in Print)
- Design and Art Direction 2018 石墨铅笔 直效(Direct Response/Ambient)
- Design and Art Direction 2018 石墨铅笔 整合营销(Innovative Media)
- Design and Art Direction 2018 石墨铅笔 媒介应用(Use of Direct)
- Design and Art Direction 2018 木铅笔 公益创意(Advertising & Marketing Communications/Brand)
- Design and Art Direction 2018 木铅笔 广告文案(Writing for Direct)
- Design and Art Direction 2018 木铅笔 设计文案(Writing for Printed Materials & Graphic Communications)
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