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香波: 只需通过伊索添加香波
案例简介:
香波: 只需通过伊索添加香波
案例简介:
Chambord: Just add Chambord by Aesop
案例简介:
Chambord: Just add Chambord by Aesop
案例简介:
香波: 只需通过伊索添加香波
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Chambord: Just add Chambord by Aesop
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案例详情
The creative for the Just Add Chambord campaign shows a glass of sparkling wine being transformed into the Chambord Royale – a cocktail made simply by topping up sparkling wine with Chambord Black Raspberry Liqueur; topped off with a raspberry.The campaign sits under the global Because No Reason brand platform, and provides a call to action for consumers. There are also seasonal variations to support the key periods for both sparkling wine and sales of Chambord – Valentine’s Day, Mother’s Day, Easter and summer. The campaign is available to on trade partners to use in their outlets digitally or in print.CreditsCreative Director: Martin GrimerArt Director: Simon DissCopywriter: Jamie PutnamAdditional Credits: Client Services Director: Kirsty OwensPlanner: Vicky NobleDesign and Artwork: Richard Petiford
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