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我女儿会
案例简介：战略 这场运动需要大量繁琐的背景工作。我们首先采访了近 70 名印度教宗教领袖，以了解印度教经文中否认一名妇女执行最后仪式的权利的内容。然后，在 10 名法律顾问的帮助下，我们起草了一份预先编写的 “遗嘱”，使女儿能够履行父母的最后仪式具有法律约束力。为了让所有人都能方便地获得遗嘱，我们创建了一个网站 “www.Mydaughterwill.com”，任何人都可以从这里下载遗嘱，并由他们的律师签名，使其具有法律约束力。尽管任务是让女性接受父母的最后仪式。我们还发起了一场运动，挑战这种厌恶女性的做法，以及印度的许多类似做法。
我女儿会
案例简介：Strategy The campaign required tedious amount of background work. We started with interviewing almost 70 odd Hindu religious leaders to find out what in the Hindu scriptures denied a woman her right to perform the last rites. Then with the help of 10 legal counsels we drafted a pre written ‘Will’ that made it legally binding that a daughter can perform her parent’s last rites. To make the will easily accessible for all, we created a website ‘www.mydaughterwill.com’ from where anyone could download the will and get it signed by their lawyer to make it legally binding. Though the task was to make it acceptable for women to perform their parent’s last rites. We also started a movement which challenged this misogynistic practice and many such like this in India.
My Daughter Will
案例简介：战略 这场运动需要大量繁琐的背景工作。我们首先采访了近 70 名印度教宗教领袖，以了解印度教经文中否认一名妇女执行最后仪式的权利的内容。然后，在 10 名法律顾问的帮助下，我们起草了一份预先编写的 “遗嘱”，使女儿能够履行父母的最后仪式具有法律约束力。为了让所有人都能方便地获得遗嘱，我们创建了一个网站 “www.Mydaughterwill.com”，任何人都可以从这里下载遗嘱，并由他们的律师签名，使其具有法律约束力。尽管任务是让女性接受父母的最后仪式。我们还发起了一场运动，挑战这种厌恶女性的做法，以及印度的许多类似做法。
My Daughter Will
案例简介：Strategy The campaign required tedious amount of background work. We started with interviewing almost 70 odd Hindu religious leaders to find out what in the Hindu scriptures denied a woman her right to perform the last rites. Then with the help of 10 legal counsels we drafted a pre written ‘Will’ that made it legally binding that a daughter can perform her parent’s last rites. To make the will easily accessible for all, we created a website ‘www.mydaughterwill.com’ from where anyone could download the will and get it signed by their lawyer to make it legally binding. Though the task was to make it acceptable for women to perform their parent’s last rites. We also started a movement which challenged this misogynistic practice and many such like this in India.
我女儿会
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My Daughter Will
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