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停止恐怖
案例简介：EntrySummary 有三个文化/背景因素值得解释: 1。在澳大利亚的任何州，自愿协助死亡都是不合法的。该国此前曾 30 次试图通过一项自愿协助死亡法。他们都没有成功。2017年，维多利亚议会提出了一项自愿协助死亡法案，政治家们将对此进行投票。我们需要让公众积极与政治家接触，并表达他们对自愿协助死亡的支持，这样立法者就有足够的信心对立法进行大胆的历史性变革。贾斯汀 · 库尔泽尔是一位著名的澳大利亚导演。虽然他因导演《刺客信条》而获得国际认可，但在澳大利亚，他最出名的是他令人不寒而栗的澳大利亚犯罪传记恐怖片《雪城》。 简要解释 《停止恐怖》是一部 6 分钟的电影，基于一个身患绝症的病人格雷格 · 西姆斯的真实故事。它被澳大利亚导演贾斯汀 · 库尔泽尔 (刺客信条，斯诺敦) 宣传为 “恐怖” 电影，并记录了西蒙斯死前的最后几天。它捕捉到了他在生命结束时不得不忍受的无法挽回的痛苦和不必要的痛苦。这部电影是如此令人痛苦，它包括一个年龄门和几个警告之前，观众可以看它。当电影开始时，屏幕上会出现一个 “停止恐怖” 按钮，这样观众就可以在电影变得太痛苦时逃离它。一旦点击，我们发现格雷格 · 西姆斯没有同样的权利 -- 他无法逃脱恐惧。然后，我们给观众当地政治家的联系方式，这样他们就可以表达他们对自愿协助死亡法的支持。
停止恐怖
案例简介：EntrySummary There are three cultural/contextual factors worth explaining: 1. Voluntary Assisted Dying was not legal in any state in Australia. There have been 30 previous attempts to pass a voluntary assisted dying law in the country. None of them have succeeded. 2. A Voluntary Assisted Dying Bill was introduced in Victorian parliament in 2017 and politicians were going to vote on it. We needed to get the public to engage actively with politicians and express their support for voluntary assisted dying so that lawmakers felt confident enough to make a bold, historic change to the legislation. 3. Justin Kurzel is a well-known Australian director. While he is recognized internationally for directing Assassin’s Creed, in Australia he is best known for his chilling biographical Australian crime horror film - Snowtown. BriefExplanation STOP THE HORROR is a 6-minute film based on the true story of a terminally ill patient, Greg Sims. It was promoted as a ‘horror’ film by Australian director, Justin Kurzel (Assassin’s Creed, Snowtown), and it documents Sims’ brutal last days before he died. It captures the unrelievable pain and unnecessary suffering he had to endure at the end of his life. The film is so distressing, it includes an age-gate and several warnings before the viewer can watch it. When the film begins, a ‘Stop The Horror’ button appears on-screen so the viewer can escape the film if it becomes too distressing. Once clicked, we revealed that Greg Sims did not have that same right - he could not escape the horror. We then give the viewer the contact details of their local politicians so they can express their support for a Voluntary Assisted Dying law.
Stop The Horror
案例简介：EntrySummary 有三个文化/背景因素值得解释: 1。在澳大利亚的任何州，自愿协助死亡都是不合法的。该国此前曾 30 次试图通过一项自愿协助死亡法。他们都没有成功。2017年，维多利亚议会提出了一项自愿协助死亡法案，政治家们将对此进行投票。我们需要让公众积极与政治家接触，并表达他们对自愿协助死亡的支持，这样立法者就有足够的信心对立法进行大胆的历史性变革。贾斯汀 · 库尔泽尔是一位著名的澳大利亚导演。虽然他因导演《刺客信条》而获得国际认可，但在澳大利亚，他最出名的是他令人不寒而栗的澳大利亚犯罪传记恐怖片《雪城》。 简要解释 《停止恐怖》是一部 6 分钟的电影，基于一个身患绝症的病人格雷格 · 西姆斯的真实故事。它被澳大利亚导演贾斯汀 · 库尔泽尔 (刺客信条，斯诺敦) 宣传为 “恐怖” 电影，并记录了西蒙斯死前的最后几天。它捕捉到了他在生命结束时不得不忍受的无法挽回的痛苦和不必要的痛苦。这部电影是如此令人痛苦，它包括一个年龄门和几个警告之前，观众可以看它。当电影开始时，屏幕上会出现一个 “停止恐怖” 按钮，这样观众就可以在电影变得太痛苦时逃离它。一旦点击，我们发现格雷格 · 西姆斯没有同样的权利 -- 他无法逃脱恐惧。然后，我们给观众当地政治家的联系方式，这样他们就可以表达他们对自愿协助死亡法的支持。
Stop The Horror
案例简介：EntrySummary There are three cultural/contextual factors worth explaining: 1. Voluntary Assisted Dying was not legal in any state in Australia. There have been 30 previous attempts to pass a voluntary assisted dying law in the country. None of them have succeeded. 2. A Voluntary Assisted Dying Bill was introduced in Victorian parliament in 2017 and politicians were going to vote on it. We needed to get the public to engage actively with politicians and express their support for voluntary assisted dying so that lawmakers felt confident enough to make a bold, historic change to the legislation. 3. Justin Kurzel is a well-known Australian director. While he is recognized internationally for directing Assassin’s Creed, in Australia he is best known for his chilling biographical Australian crime horror film - Snowtown. BriefExplanation STOP THE HORROR is a 6-minute film based on the true story of a terminally ill patient, Greg Sims. It was promoted as a ‘horror’ film by Australian director, Justin Kurzel (Assassin’s Creed, Snowtown), and it documents Sims’ brutal last days before he died. It captures the unrelievable pain and unnecessary suffering he had to endure at the end of his life. The film is so distressing, it includes an age-gate and several warnings before the viewer can watch it. When the film begins, a ‘Stop The Horror’ button appears on-screen so the viewer can escape the film if it becomes too distressing. Once clicked, we revealed that Greg Sims did not have that same right - he could not escape the horror. We then give the viewer the contact details of their local politicians so they can express their support for a Voluntary Assisted Dying law.
停止恐怖
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Stop The Horror
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基本信息
- 广告战役： #Go Gentle Australia-影视-39919#
- 广告品牌： Go Gentle Australia
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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