The Tic Tac brand is collaborating with two-time Grammy-nominated DJ/producer and entrepreneur Steve Aoki to showcase the intensely refreshing nature of the new Tic Tac X-Freeze mint in a new digital campaign.In his first experience as creative director for a consumer brand, Aoki brings his energy and passion to the campaign, drawing inspiration from his own life as a jet-setting adventure enthusiast to bring to life the mint's powerful taste and refreshing feeling."In my own life, I'm always pushing myself to test new boundaries and try new things – whether that's jumping out of an airplane or DJing in three countries in one night," said Aoki. "It was thrilling to be able to reflect on these exhilarating experiences and showcase them through a campaign that focuses on the powerfully refreshing flavor of Tic Tac X-Freeze."To create the campaign, Aoki collaborated alongside the Tic Tac brand to choose images that he believed reflected the feeling and essence of Tic Tac X-Freeze. The two 15-second spots depict Aoki performing in front of thousands, jumping off a cliff, snowboarding down a mountain and sinking into an ice bath.