本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
ESPN: 战斗到72和sunny完成
案例简介:
ESPN: 战斗到72和sunny完成
案例简介:
ESPN: Fight to the Finish by 72andSunny
案例简介:
ESPN: Fight to the Finish by 72andSunny
案例简介:
ESPN: 战斗到72和sunny完成
暂无简介
ESPN: Fight to the Finish by 72andSunny
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
ESPN is airing 'Fight to the Finish,' a college football kickoff-focused promo that is part of the overall 'Who’s In?' campaign. The spot, which also has an SEC-specific version starring Paul Finebaum, presents an animated world representing the biggest names and heavy favorite contenders for the 2018 College Football Playoff, all within a scale replica of the new Mercedes-Benz Stadium in Atlanta, home of the 2018 CFP National Championship Game.“Fight to the Finish” will air on ABC and ESPN networks, while the SEC-specific version will run only on the SEC Network. This spot is just one of the tactics kicking off the marketing efforts supporting Kickoff Weekend.Producing the spots involved a unique process of custom animation and life-like modeling. Each character was modeled in 3D, printed in plastic resin, filed, primed, coated and painted, painstakingly finished, and costumed to specifications. Bevo, the University of Texas mascot, was hand modeled and cast in a custom-built mold that took several weeks to complete.The Kickoff spot includes the following coaches/mascots/notable alumni, including Dabo Swinney (Clemson), Nick Saban (Alabama), Herschel Walker (Georgia), Charles Woodson (Michigan) and Jimbo Fisher (Florida State).CreditsRob Temple – Sr. VP, Sports MarketingEmeka Ofodile – VP, Sports MarketingPallav Tamaskar – Director, Sports MarketingWillis Hulings – Manager, Sports MarketingMargaret Davis – Associate Manager, Sports MarketingAlexa Dettelbach – Coordinator, Sports MarketingSarah Connors – Coordinator, Sports MarketingAgency: 72andSunny NYCProduction Company: PsyopDirector: Todd MuellerProducer: Adriane Scott-KempVFX supervisor / 2D lead: Lane Jolly Stop Motion Animation: Screen NoveltiesProducer: Chris FinneganAnimation Supervisor: Kelly MazurowskiDP: Eric Adkins
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息