Asics has launched its new Flytefoam campaign, celebrating a new innovation in Asics shoes that uses organic fibres for better performance giving runners the perfect combination of lightness and protection. The global campaign created by 180 Amsterdam aims to inspire and educate every runner to get faster. The simple message is with Asics Flytefoam, 'Don't run, fly'. With the combination of a technology partner, advertising, retail, events and mobile, the campaign is brought to life with an online film, print, ooh and digital advertising executions that showcase some of Asics athletes including world record breaking sprinter Candace Hill from the US and German triathlete and IronMan World Champion Jan Frodeno in a dramatic demonstration of what speed can feel like and what it means to ‘fly'.Across major European cities including London, runners will also be able to take part in FlytePath challenges, where long straights in urban running routes are turned into takeoff zones, reflecting the core campaign message.CreditsChief creative officer: Al MoseleyCreative director: Martin Terhart, Adam NoelCreative: Lachlan Palmer-Hubbard, Chase KimballHead of production: Bethany PapenbrockFilm producer: James SouthwardPrint producer: Mike WinekAccount director: Jim O’ReganCommunications strategy director: Pete FishmanPlanner: Vincent JohnsonBusiness affairs manager: Pamela Villaflores