As we age, many of us forget how to look at the world with fresh, wide eyes, like we did when we were children. A campaign by toy brand Fisher-Price aims to help adults see the world as a kid sees it, with the comforting help of actor John Goodman.The campaign, titled ‘Let’s Be Kids,’ is the brand’s invitation to grown-ups to see the world with openness, optimism and enthusiasm. Goodman guides viewers through a Fisher-Price wonderland, complete with come-to-life versions of classic toys like the Chatter Phone and First Words Puppy.Goodman is cast as the classic farmer from Fisher-Price’s Little People collection, walking through the colorful world featuring the toys. Additional spots focus on specific products and portray the magic of what a child is seeing and feeling while they’re engaged with a toy.The campaign just launched in the UK with a TV campaign supported by a weighty digital campaign across social media and mum influencer talent. The campaign will run through 2020 as Fisher-Price leverages 'Let’s Be Kids' during its 90th Anniversary celebrations that will span public relations, events, digital and retail moments.CreditsAgency: Wieden+KennedyClient: Fisher-Price