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发短信
案例简介：描述/概要 摘要 道路伤亡统计分析发现，行人是爱尔兰道路上第二高的道路使用者群体，因此，这场运动不得不将行人安全从无聊转变为对每个人都很重要的一个无关紧要的问题。 结果 9 年的投资如何？ 尽管许可车辆增长了 2774，但在北爱尔兰的道路安全广告中，68 万人对经济回报做出了重大贡献，加上 33% 人在道路上免于死亡或严重伤害。来自广泛的研究调查的证据隔离了广告效果，并证明广告在影响态度和行为以及减少每 42% 辆有执照车辆 10,000 的道路屠杀方面有很大的影响力
发短信
案例简介：Description / Synopsis SUMMARY Analysis of road casualty statistics identified pedestrians as the second highest road user group being killed on Irish roads, therefore, this campaign had to transform pedestrian safety from a boring, irrelevant issue to one that mattered to everyone. Results How a nine-year investment of £8.68m in road safety advertising made a leading contribution to a £704m economic payback â plus 2774 lives saved from death or serious injury on the roads of Northern Ireland, despite a 33% growth in licensed vehicles. Evidence from extensive research surveys isolates the advertising effect and proves that the advertising was massively influential in impacting on attitudes and behaviour and reducing road carnage by 42% per 10,000 licensed vehicles
Texting
案例简介：描述/概要 摘要 道路伤亡统计分析发现，行人是爱尔兰道路上第二高的道路使用者群体，因此，这场运动不得不将行人安全从无聊转变为对每个人都很重要的一个无关紧要的问题。 结果 9 年的投资如何？ 尽管许可车辆增长了 2774，但在北爱尔兰的道路安全广告中，68 万人对经济回报做出了重大贡献，加上 33% 人在道路上免于死亡或严重伤害。来自广泛的研究调查的证据隔离了广告效果，并证明广告在影响态度和行为以及减少每 42% 辆有执照车辆 10,000 的道路屠杀方面有很大的影响力
Texting
案例简介：Description / Synopsis SUMMARY Analysis of road casualty statistics identified pedestrians as the second highest road user group being killed on Irish roads, therefore, this campaign had to transform pedestrian safety from a boring, irrelevant issue to one that mattered to everyone. Results How a nine-year investment of £8.68m in road safety advertising made a leading contribution to a £704m economic payback â plus 2774 lives saved from death or serious injury on the roads of Northern Ireland, despite a 33% growth in licensed vehicles. Evidence from extensive research surveys isolates the advertising effect and proves that the advertising was massively influential in impacting on attitudes and behaviour and reducing road carnage by 42% per 10,000 licensed vehicles
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基本信息
- 广告战役： #Dept of Environnement-影视-96d5#
- 广告品牌： Dept of Environnement
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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