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宜家: 万岁!伦敦母亲的《美好的每一天》
案例简介:
宜家: 万岁!伦敦母亲的《美好的每一天》
案例简介:
IKEA: Hooray! To the Wonderful Everyday by Mother London
案例简介:
IKEA: Hooray! To the Wonderful Everyday by Mother London
案例简介:
宜家: 万岁!伦敦母亲的《美好的每一天》
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IKEA: Hooray! To the Wonderful Everyday by Mother London
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Ikea has launched a new ad as part of their wider 'Wonderful Everyday' campaign. For many people in the UK and Ireland, celebration is often saved for big, rarified occasions like Christmas. Therefore the campaign is aimed at encouraging the public to celebrate the smaller things in life, capturing the simple pleasures and spontaneous moments we experience with our loved ones in the home. Created by Mother London, the campaign launches as a broadcast TVC and cinema with additional TVC content optimised for social and mobile. The TV commercial was shot by Patrick Daughters at Gorgeous.CreditsDirector: Patrick DaughtersProduction Company: GorgeousProduction Company Executive Producer: N/ALine Producer:Director of Photography: Justin BrownEditing: Work / Editor: The Quarry / Paul WattsPost House: MPCSound house – 750mphDOP – its Kasper TuxenProduction Company Exec producer is Rupert SmytheLine Producer: Ciska Faulkner
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