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24 游戏
案例简介：上下文 基弗·萨瑟兰主演的《 24 》电视剧是福克斯历史上最大的电视剧。肾上腺素、阴谋和情节曲折使它引人注目。我们需要通过忠实于节目的价值来推出电脑游戏衍生产品 “24: 游戏”。然而，游戏更进一步，让你扮演反恐特工的角色。我们需要一个营销策略，让你处于中心地位，并赋予很多使命。就像这个节目一样，让我们在 24 小时内实时展开营销。 哲学/解决方案 一个真正整合的情节 (电子邮件、短信、个性化的互联网电影和 DM)，杰克·鲍尔请求你帮助找到线索，让杰克被绑架的女儿金 · 鲍尔泄密。 我们创建了多个接触点，让你参与行动，只有通过你的努力，你才能进入活动的下一阶段。真正的消费者互动和 24 式的问题解决导致了一个个性化的任务，当你完成了活动任务时，会得到一个隐藏的奖励 -- 一个免费的游戏演示。 结果 这不仅仅是一场提高知名度的运动，也不仅仅是为了向粉丝展示游戏演示。这是为了奖励和提醒消费者，索尼和 PS2 知道动作游戏的兴奋和互动，也知道成为新版本一部分的兴奋。该活动最近启动，因此无法获得详细的数据，然而，早期消费者反馈显示，参与体验证明是有效的。
24 游戏
案例简介：Context The '24' TV series, starring Kiefer Sutherland is the biggest show in Fox's history. Adrenaline, intrigue, and plot twists make it compelling viewing. We needed to launch the computer game spin-off, '24:The Game' by staying true to the Show's value. However, the game goes one step further, allowing YOU to take on the role of a Counter Terrorist Agent. We needed a marketing strategy that placed YOU at the centre and gave lots of mission. On and like the Show, let's make the marketing unfold in realtime over 24 hours. Philosophy/Solution A truly integrated plotline (email, SMS, personalised internet films and DM) where Jack Bauer requests YOUR help in finding clues to loacate Kim Bauer, Jack's kidnapped daughter. We created multiple touchpoints which placed you in the action and only through your efforts dif you progress to the next stage of the campaign. Genuine consumer interaction and 24-style problem-solving resulted a personalised mission with a hidden reward when you completed the campaign mission - a free playable demo of the game. Results This wasn't just a campaign to create awareness, or to get a game demo out to fans. It was to reward and remind consumers that Sony and PS2 know about the excitement and interaction of action games and also the thrill of being part of new releases. The campaign has recently launched, so detailed figures are unavailable, however, early consumer feedback shows that an involving experience is proving effective.
24 The Game
案例简介：上下文 基弗·萨瑟兰主演的《 24 》电视剧是福克斯历史上最大的电视剧。肾上腺素、阴谋和情节曲折使它引人注目。我们需要通过忠实于节目的价值来推出电脑游戏衍生产品 “24: 游戏”。然而，游戏更进一步，让你扮演反恐特工的角色。我们需要一个营销策略，让你处于中心地位，并赋予很多使命。就像这个节目一样，让我们在 24 小时内实时展开营销。 哲学/解决方案 一个真正整合的情节 (电子邮件、短信、个性化的互联网电影和 DM)，杰克·鲍尔请求你帮助找到线索，让杰克被绑架的女儿金 · 鲍尔泄密。 我们创建了多个接触点，让你参与行动，只有通过你的努力，你才能进入活动的下一阶段。真正的消费者互动和 24 式的问题解决导致了一个个性化的任务，当你完成了活动任务时，会得到一个隐藏的奖励 -- 一个免费的游戏演示。 结果 这不仅仅是一场提高知名度的运动，也不仅仅是为了向粉丝展示游戏演示。这是为了奖励和提醒消费者，索尼和 PS2 知道动作游戏的兴奋和互动，也知道成为新版本一部分的兴奋。该活动最近启动，因此无法获得详细的数据，然而，早期消费者反馈显示，参与体验证明是有效的。
24 The Game
案例简介：Context The '24' TV series, starring Kiefer Sutherland is the biggest show in Fox's history. Adrenaline, intrigue, and plot twists make it compelling viewing. We needed to launch the computer game spin-off, '24:The Game' by staying true to the Show's value. However, the game goes one step further, allowing YOU to take on the role of a Counter Terrorist Agent. We needed a marketing strategy that placed YOU at the centre and gave lots of mission. On and like the Show, let's make the marketing unfold in realtime over 24 hours. Philosophy/Solution A truly integrated plotline (email, SMS, personalised internet films and DM) where Jack Bauer requests YOUR help in finding clues to loacate Kim Bauer, Jack's kidnapped daughter. We created multiple touchpoints which placed you in the action and only through your efforts dif you progress to the next stage of the campaign. Genuine consumer interaction and 24-style problem-solving resulted a personalised mission with a hidden reward when you completed the campaign mission - a free playable demo of the game. Results This wasn't just a campaign to create awareness, or to get a game demo out to fans. It was to reward and remind consumers that Sony and PS2 know about the excitement and interaction of action games and also the thrill of being part of new releases. The campaign has recently launched, so detailed figures are unavailable, however, early consumer feedback shows that an involving experience is proving effective.
24 游戏
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24 The Game
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