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不要谷歌它
案例简介：执行 通过方便地使用 Google AdWords，当人们在谷歌搜索他们的症状时，我们提醒了他们。例如，如果你在谷歌上搜索 “抽搐的眼睑”，第一个结果是以下信息: “不要谷歌，检查一个可靠的来源。 ”这导致医疗网站 'gezondheidenwetenschap。是佛兰德政府支持的医疗平台。我们在他们可靠的平台上主持了一段视频，清楚地展示了谷歌搜索和信任在线健康信息的风险。 结果 活动期间有 120 万人在谷歌上搜索症状 7% 点击率 (基准 2%) 活动期间健康科学网站的访问者增加了 200% 甚至在今天, 健康科学平台的访问者是以前的两倍我们最受欢迎的症状是: 痔疮 战略 越来越多的人通过谷歌在线搜索健康信息。人们发现的信息往往是完全错误的。比利时政府的医疗网站 gezondheidenwetenschap，希望警告公众可能的风险。他们想要更多的访问者，并被认为是医疗信息的可靠来源。通过方便地使用 Google AdWords，我们只接触到我们需要接触的人 (寻找在线健康信息的人)。就在他们需要警告的时候 (他们正在寻找的确切时刻)。我们用荷兰语买了 150 最受谷歌影响的症状。当我们的目标群体看到并点击我们的意识谷歌广告词广告 “不要谷歌它，检查一个可靠的来源” 时，他们被引导到客户的网站。
不要谷歌它
案例简介：Execution By conveniently using Google AdWords, we alerted the population when they were googling their symptoms. For example, if you googled “twitching eyelid”, the first result was the following message: “Don’t google it, check a reliable source.” This lead to the medical site ‘gezondheidenwetenschap.be’, a medical platform supported by the Flemish government. We hosted a video on their reliable platform clearly demonstrating the risk googling and trusting online health information. Outcome • 1,2 million people googled symptoms during the campaign• 7% click-through rate (benchmark 2%)• 200% more visitors to the healthandscience site during the campaign• Even today, the healthandscience platform has twice as much visitors than before• Our most popular symptom turned out to be: hemorrhoids Strategy More and more people are searching health information online, via Google. The information people find is often downright wrong. The Belgian governmental medical website gezondheidenwetenschap.be wanted to warn the public of the possible risks. They wanted more visitors and be known as a reliable source for medical information.By conveniently using Google AdWords we reached only the people we needed to reach (people looking for online health information). Just at the moment they needed a warning (the exact moment they were searching). We bought the 150 most googled symptoms in Dutch. When our target group saw and clicked our awareness Google Adwords ad 'Don't google it, check a reliable source', they were directed to the clients' site.
Don't Google It
案例简介：执行 通过方便地使用 Google AdWords，当人们在谷歌搜索他们的症状时，我们提醒了他们。例如，如果你在谷歌上搜索 “抽搐的眼睑”，第一个结果是以下信息: “不要谷歌，检查一个可靠的来源。 ”这导致医疗网站 'gezondheidenwetenschap。是佛兰德政府支持的医疗平台。我们在他们可靠的平台上主持了一段视频，清楚地展示了谷歌搜索和信任在线健康信息的风险。 结果 活动期间有 120 万人在谷歌上搜索症状 7% 点击率 (基准 2%) 活动期间健康科学网站的访问者增加了 200% 甚至在今天, 健康科学平台的访问者是以前的两倍我们最受欢迎的症状是: 痔疮 战略 越来越多的人通过谷歌在线搜索健康信息。人们发现的信息往往是完全错误的。比利时政府的医疗网站 gezondheidenwetenschap，希望警告公众可能的风险。他们想要更多的访问者，并被认为是医疗信息的可靠来源。通过方便地使用 Google AdWords，我们只接触到我们需要接触的人 (寻找在线健康信息的人)。就在他们需要警告的时候 (他们正在寻找的确切时刻)。我们用荷兰语买了 150 最受谷歌影响的症状。当我们的目标群体看到并点击我们的意识谷歌广告词广告 “不要谷歌它，检查一个可靠的来源” 时，他们被引导到客户的网站。
Don't Google It
案例简介：Execution By conveniently using Google AdWords, we alerted the population when they were googling their symptoms. For example, if you googled “twitching eyelid”, the first result was the following message: “Don’t google it, check a reliable source.” This lead to the medical site ‘gezondheidenwetenschap.be’, a medical platform supported by the Flemish government. We hosted a video on their reliable platform clearly demonstrating the risk googling and trusting online health information. Outcome • 1,2 million people googled symptoms during the campaign• 7% click-through rate (benchmark 2%)• 200% more visitors to the healthandscience site during the campaign• Even today, the healthandscience platform has twice as much visitors than before• Our most popular symptom turned out to be: hemorrhoids Strategy More and more people are searching health information online, via Google. The information people find is often downright wrong. The Belgian governmental medical website gezondheidenwetenschap.be wanted to warn the public of the possible risks. They wanted more visitors and be known as a reliable source for medical information.By conveniently using Google AdWords we reached only the people we needed to reach (people looking for online health information). Just at the moment they needed a warning (the exact moment they were searching). We bought the 150 most googled symptoms in Dutch. When our target group saw and clicked our awareness Google Adwords ad 'Don't google it, check a reliable source', they were directed to the clients' site.
不要谷歌它
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Don't Google It
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基本信息
- 广告战役： #Gezondheidenwetenschap.be-网络-e2a3#
- 广告品牌： Gezondheidenwetenschap.be
- 发布日期： 2014-10-16
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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