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为 AJD 跑步 (英语)
案例简介：在法国，每年有 2500 名儿童被诊断患有 1 型糖尿病，这种疾病影响了他们的健康、家庭和社会生活。每年 AJD (年轻糖尿病协会) 都会组织一场比赛来关注 1 型糖尿病。体育是传达协会信息的好方法。今年，为了确保更多的人谈论这个信息，法国帮助他们向所有跑步者开放比赛，并使其数字化。多亏了智能手机 GPS，通过下载免费的 “AJD 跑步” 移动应用程序，每个跑步者都运行一个字母的形状，然后将它发布在他们选择的社交网络上。这封信然后上传到 http://runforajd.fr/ 网站和帮助写一封又封信，一份宣言，稍后将发送给记者、政治家和公众，作为 AJD 采取行动的呼吁。下载应用程序并运行 AJD: https://itunes.apple.com/gb/app/run-for-ajd/id838836097?mt=8
为 AJD 跑步 (英语)
案例简介：Every year, 2500 children are diagnosed with type 1 diabetes in France, a disease that affects their health, family and social lives. Every year the AJD (Young Diabetics Association) organizes a race to focus attention on Type 1 Diabetes. Sport is a great way to get the association’s message across. This year, to make sure the message is talked about even more, BEING France helped them open the race up to all runners, and made it digital. Thanks to Smartphone GPS, and by downloading the free "Run for AJD" mobile app, each runner runs the shape of a letter of the alphabet and then posts it on their social network of choice. The letter is then uploaded to the http://runforajd.fr/ site and helps write, letter after letter, a manifesto that will later be sent to journalists, politicians, and the public as a call to action on the part of the AJD. Download the app and run for AJD : https://itunes.apple.com/gb/app/run-for-ajd/id838836097?mt=8
Run for AJD (english)
案例简介：在法国，每年有 2500 名儿童被诊断患有 1 型糖尿病，这种疾病影响了他们的健康、家庭和社会生活。每年 AJD (年轻糖尿病协会) 都会组织一场比赛来关注 1 型糖尿病。体育是传达协会信息的好方法。今年，为了确保更多的人谈论这个信息，法国帮助他们向所有跑步者开放比赛，并使其数字化。多亏了智能手机 GPS，通过下载免费的 “AJD 跑步” 移动应用程序，每个跑步者都运行一个字母的形状，然后将它发布在他们选择的社交网络上。这封信然后上传到 http://runforajd.fr/ 网站和帮助写一封又封信，一份宣言，稍后将发送给记者、政治家和公众，作为 AJD 采取行动的呼吁。下载应用程序并运行 AJD: https://itunes.apple.com/gb/app/run-for-ajd/id838836097?mt=8
Run for AJD (english)
案例简介：Every year, 2500 children are diagnosed with type 1 diabetes in France, a disease that affects their health, family and social lives. Every year the AJD (Young Diabetics Association) organizes a race to focus attention on Type 1 Diabetes. Sport is a great way to get the association’s message across. This year, to make sure the message is talked about even more, BEING France helped them open the race up to all runners, and made it digital. Thanks to Smartphone GPS, and by downloading the free "Run for AJD" mobile app, each runner runs the shape of a letter of the alphabet and then posts it on their social network of choice. The letter is then uploaded to the http://runforajd.fr/ site and helps write, letter after letter, a manifesto that will later be sent to journalists, politicians, and the public as a call to action on the part of the AJD. Download the app and run for AJD : https://itunes.apple.com/gb/app/run-for-ajd/id838836097?mt=8
为 AJD 跑步 (英语)
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Run for AJD (english)
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基本信息
- 广告战役： #Run for AJD#
- 广告品牌： AJD
- 发布日期： 2013-12-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
- 获得奖项：
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