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给 NOMA 一张脸
案例简介:和每年一样,万圣节在 10月底到来,伴随着骷髅、吸血鬼、鬼魂和其他怪物的游行。但是今年,人们会发现一个真正存在的怪物。不是由化妆师的专家或特效魔法创造的怪物。一个真正的怪物,在吞噬孩子的脸后杀死他们。这个怪物叫做 NOMA。很少有人知道这种疾病 -- 由于其令人震惊的性质,这种疾病的图像通常模糊不清或受到谴责 -- 因此,为了提高公众的认识, WNP 正在与 Snapchat 和 NKI 工作室合作,制作一个镜头,让人们可以看到他们的脸在这种疾病中会是什么样子。或者如何使用这个著名的应用程序来传达一个关于邪恶的强烈信息,这个邪恶既不是虚拟的,也不是暂时的。因为当 Snapchat 为了娱乐和几秒钟而改变面孔时,Noma 却为了真实和永远去做。
给 NOMA 一张脸
案例简介:As it does every year, Halloween comes at the end of October along with its parade of skeletons, vampires, ghosts and other monsters. But this year, people will discover a monster that really exists. A monster that’s not created by the expert hands of a makeup artist or the wizardry of special effects. A real monster that kills children after devouring their faces. This monster is called NOMA.Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, WNP is teaming up with Snapchat and NKI studio to create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.
Give NOMA a face
案例简介:和每年一样,万圣节在 10月底到来,伴随着骷髅、吸血鬼、鬼魂和其他怪物的游行。但是今年,人们会发现一个真正存在的怪物。不是由化妆师的专家或特效魔法创造的怪物。一个真正的怪物,在吞噬孩子的脸后杀死他们。这个怪物叫做 NOMA。很少有人知道这种疾病 -- 由于其令人震惊的性质,这种疾病的图像通常模糊不清或受到谴责 -- 因此,为了提高公众的认识, WNP 正在与 Snapchat 和 NKI 工作室合作,制作一个镜头,让人们可以看到他们的脸在这种疾病中会是什么样子。或者如何使用这个著名的应用程序来传达一个关于邪恶的强烈信息,这个邪恶既不是虚拟的,也不是暂时的。因为当 Snapchat 为了娱乐和几秒钟而改变面孔时,Noma 却为了真实和永远去做。
Give NOMA a face
案例简介:As it does every year, Halloween comes at the end of October along with its parade of skeletons, vampires, ghosts and other monsters. But this year, people will discover a monster that really exists. A monster that’s not created by the expert hands of a makeup artist or the wizardry of special effects. A real monster that kills children after devouring their faces. This monster is called NOMA.Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, WNP is teaming up with Snapchat and NKI studio to create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.
给 NOMA 一张脸
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Give NOMA a face
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基本信息
- 广告品牌: Vaincre Noma
- 发布日期: 2018-10-24
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
On the occasion of Halloween, Vaincre Noma (Fight Noma) reveal on Snapchat a real monster
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