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阿迪达斯户外商店在悬崖上
案例简介：条目摘要 与西方文化相比，在包括韩国在内的东方文化中，人们往往对参加活动持被动态度。人们通常羞于参加活动。此外，户外品牌竞争在韩国势不可挡。韩国的户外用品市场是世界顶级市场之一。有大量的户外品牌，他们花大量的钱在广告上。这些品牌倾向于利用名人来吸引消费者。然而，与这些大型户外品牌竞争对手相比，阿迪达斯户外品牌，尤其是 terrex boost 是一个没有人知道的品牌。 简要解释 这项活动的主要目标是让年轻的目标体验阿迪达斯户外的产品线 terrex boost。我们专注于年轻一代的原因是他们对户外感兴趣。为了吸引年轻的目标去尝试 terrex boost 产品，我们在首尔一家百货商店前开了一家好玩的商店，那里有许多年轻一代经过,韩国。这家商店建在一个 10 米高、角度 55 度的悬崖上，被设计成一座真正陡峭的山峰。为了增加体育精神和增加参与度，我们把这次活动作为一场攀登悬崖的互动游戏。此外，一个特殊的折扣系统，在整个活动中，有更好时间记录的人会获得更大的折扣。
阿迪达斯户外商店在悬崖上
案例简介：Entry Summary Compared to the Western culture, in the Eastern culture including Korea, people tend to have a passive attitude attending events. People are usually too shy to participate in events.Also, outdoor brand competition is overwhelming in Korea. Korea’s outdoor product market is one of the top in the world. There are a large number of outdoor brands and they spend tremendous amount of money on advertising. These brands tend to use famous celebrities to engage consumers. However, adidas outdoor and especially terrex boost is a brand that no one knows compared to these big outdoor brand competitors. Brief Explanation The main objective of this campaign is to allow young targets to experience adidas outdoor’s product line terrex boost. The reason why we focused on targeting toward young generations is that they are interested in outdoor.In order to attract young targets to try on terrex boost products, we created a playful store in front of a department store where numerous young generations pass by in Seoul, Korea.The store was built on top of a 10-meter-high cliff at an angle of 55 degrees, which was designed to be seen and felt as a real steep mountain.To add sportsmanship and increase participation, we made this event as an interactive game of climbing up a cliff. Additionally, a special discount system where people with a better time record receives a bigger discount was incorporated throughout the event.
Adidas Outdoor – Store On A Cliff
案例简介：条目摘要 与西方文化相比，在包括韩国在内的东方文化中，人们往往对参加活动持被动态度。人们通常羞于参加活动。此外，户外品牌竞争在韩国势不可挡。韩国的户外用品市场是世界顶级市场之一。有大量的户外品牌，他们花大量的钱在广告上。这些品牌倾向于利用名人来吸引消费者。然而，与这些大型户外品牌竞争对手相比，阿迪达斯户外品牌，尤其是 terrex boost 是一个没有人知道的品牌。 简要解释 这项活动的主要目标是让年轻的目标体验阿迪达斯户外的产品线 terrex boost。我们专注于年轻一代的原因是他们对户外感兴趣。为了吸引年轻的目标去尝试 terrex boost 产品，我们在首尔一家百货商店前开了一家好玩的商店，那里有许多年轻一代经过,韩国。这家商店建在一个 10 米高、角度 55 度的悬崖上，被设计成一座真正陡峭的山峰。为了增加体育精神和增加参与度，我们把这次活动作为一场攀登悬崖的互动游戏。此外，一个特殊的折扣系统，在整个活动中，有更好时间记录的人会获得更大的折扣。
Adidas Outdoor – Store On A Cliff
案例简介：Entry Summary Compared to the Western culture, in the Eastern culture including Korea, people tend to have a passive attitude attending events. People are usually too shy to participate in events.Also, outdoor brand competition is overwhelming in Korea. Korea’s outdoor product market is one of the top in the world. There are a large number of outdoor brands and they spend tremendous amount of money on advertising. These brands tend to use famous celebrities to engage consumers. However, adidas outdoor and especially terrex boost is a brand that no one knows compared to these big outdoor brand competitors. Brief Explanation The main objective of this campaign is to allow young targets to experience adidas outdoor’s product line terrex boost. The reason why we focused on targeting toward young generations is that they are interested in outdoor.In order to attract young targets to try on terrex boost products, we created a playful store in front of a department store where numerous young generations pass by in Seoul, Korea.The store was built on top of a 10-meter-high cliff at an angle of 55 degrees, which was designed to be seen and felt as a real steep mountain.To add sportsmanship and increase participation, we made this event as an interactive game of climbing up a cliff. Additionally, a special discount system where people with a better time record receives a bigger discount was incorporated throughout the event.
阿迪达斯户外商店在悬崖上
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Adidas Outdoor – Store On A Cliff
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