ASICS' Foot Type Test AD|短视频|广告营销案例【ADGuider广告指南】

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阿西克斯的脚型测试广告

案例简介：成千上万的跑步者没有为他们的脚类型使用合适的跑鞋。巴西机构 Neogama 为 ASICS 制作的印刷广告使用一种简单的技术来帮助跑步者为他们识别合适的鞋子。使用对身体热量做出反应的热致变色墨水，足部类型测试广告能够通过清晰显示其足迹来确定一个人的足部类型。所需要的只是站在杂志上，在确定的区域，看看脚型是否是旋后肌 (当鞋子在鞋底的外部区域磨损时), 旋前肌 (在鞋底内侧磨损) 或中性(当鞋底均匀磨损时)。asics 的脚型测试广告可以在跑步者和女性健康杂志的最新版本封面上看到。

阿西克斯的脚型测试广告

案例简介：Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly).The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines.