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第一印象
案例简介：戛纳狮子 2007 宣传片得主 上下文 鼓励其他品牌汽车的司机在 “试驾周” 参观斯图加特的梅赛德斯-奔驰经销商。 哲学/解决方案 梅赛德斯明星被卡在其他品牌汽车的引擎盖上，这使得司机渴望乘坐真正的梅赛德斯-奔驰进行试驾。 结果 在 “试驾周” 参观陈列室的大多数人是其他品牌汽车的司机。试驾请求和销售在活动期间增长了 30%。
第一印象
案例简介：Cannes Lions 2007 Promo Winner Context To encourage drivers of other brands of car to visit the Mercedes-Benz dealership in Stuttgart during one of its "test drive weeks". Philosophy/Solution Mercedes stars were stuck onto the bonnets of other makes of cars, making drivers eager to take a test drive in a genuine Mercedes-Benz. Results Most visitors to the showroom during the "test drive weeks" were drivers of other makes of car. Test drive requests and sales rose by 30% during the campaign period.
First Impression
案例简介：戛纳狮子 2007 宣传片得主 上下文 鼓励其他品牌汽车的司机在 “试驾周” 参观斯图加特的梅赛德斯-奔驰经销商。 哲学/解决方案 梅赛德斯明星被卡在其他品牌汽车的引擎盖上，这使得司机渴望乘坐真正的梅赛德斯-奔驰进行试驾。 结果 在 “试驾周” 参观陈列室的大多数人是其他品牌汽车的司机。试驾请求和销售在活动期间增长了 30%。
First Impression
案例简介：Cannes Lions 2007 Promo Winner Context To encourage drivers of other brands of car to visit the Mercedes-Benz dealership in Stuttgart during one of its "test drive weeks". Philosophy/Solution Mercedes stars were stuck onto the bonnets of other makes of cars, making drivers eager to take a test drive in a genuine Mercedes-Benz. Results Most visitors to the showroom during the "test drive weeks" were drivers of other makes of car. Test drive requests and sales rose by 30% during the campaign period.
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