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滑动之夜
案例简介：在彻底改变约会七年后，Tinder面临着用户的疲劳和激烈的竞争。为了给它的品牌注入新的活力，72和Sunny Los Angeles创建了Swipe Night-这是Tinder应用程序中首次推出的交互式内容系列。这个故事是一个第一人称的世界末日冒险，在关键时刻，火种成员决定接下来会发生什么。他们的选择比故事更重要; 他们影响了他们与谁匹配以及他们谈论的内容。Swipe Night的首映收视率是HBO的Z代热门热门节目的近4倍。它还导致Twitter活动增加了1600%，用户匹配增加了26%。
滑动之夜
案例简介：Seven years after revolutionising dating, Tinder faced user fatigue and heated competition. To breathe new life into its brand, 72andSunny Los Angeles created Swipe Night - a first-of-its-kind interactive content series in the Tinder app. The story is a first-person, apocalyptic adventure, where at key points Tinder members decide what happens next. Their choices dictate more than the story; they impact who they match with and what they chat about. Swipe Night’s premiere had nearly 4x the viewership of Euphoria - HBO’s Gen Z hit. It also sparked a 1,600% increase in Twitter activity and a 26% increase in user matches.
Swipe Night
案例简介：在彻底改变约会七年后，Tinder面临着用户的疲劳和激烈的竞争。为了给它的品牌注入新的活力，72和Sunny Los Angeles创建了Swipe Night-这是Tinder应用程序中首次推出的交互式内容系列。这个故事是一个第一人称的世界末日冒险，在关键时刻，火种成员决定接下来会发生什么。他们的选择比故事更重要; 他们影响了他们与谁匹配以及他们谈论的内容。Swipe Night的首映收视率是HBO的Z代热门热门节目的近4倍。它还导致Twitter活动增加了1600%，用户匹配增加了26%。
Swipe Night
案例简介：Seven years after revolutionising dating, Tinder faced user fatigue and heated competition. To breathe new life into its brand, 72andSunny Los Angeles created Swipe Night - a first-of-its-kind interactive content series in the Tinder app. The story is a first-person, apocalyptic adventure, where at key points Tinder members decide what happens next. Their choices dictate more than the story; they impact who they match with and what they chat about. Swipe Night’s premiere had nearly 4x the viewership of Euphoria - HBO’s Gen Z hit. It also sparked a 1,600% increase in Twitter activity and a 26% increase in user matches.
滑动之夜
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Swipe Night
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