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超级价值: 考虑圣诞节由TBWA都柏林
案例简介:
超级价值: 考虑圣诞节由TBWA都柏林
案例简介:
SuperValu: Consider Christmas by TBWA Dublin
案例简介:
SuperValu: Consider Christmas by TBWA Dublin
案例简介:
超级价值: 考虑圣诞节由TBWA都柏林
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SuperValu: Consider Christmas by TBWA Dublin
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Following the recent launch of the new ‘All Things Considered’ platform for Ireland’s largest supermarket chain, SuperValu, creative agency TBWA\Dublin has followed up with a festive spot that encourages customers to ‘Consider Christmas’.The new TV ad, a cheerful and lyrical spot, reflects the warm and familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’ from the musical, Oliver! Throughout the spot, we see a montage of genuine customers from all walks of life and staff from stores around the country as they tell the story of the value of shopping at SuperValu and their experience of Christmas.The campaign launches Thursday 8th November. The TVC will be supported by cinema, radio, retail-focused executions, digital, VOD, and social media.CreditsCLIENTSuperValuMarketing Director interim: Des O’MahonyStrategy Marketing Manager: Tara CliffordFood Leadership Marketing Manager: Owen LynchCREATIVE AGENCY:TBWA\DublinClient Business Director: Paula KellyAccount Director: Yvonne CapliceExecutive Creative Director: John KaneStrategy Director: Mark NolanCreative Director: Des CreedonArt Director: Paul ArthursCopywriter: Alan ByrneAgency Producer: Onagh CarolanPRODUCTION COMPANY:Red Rage FilmsProducer: Gary MooreDirector: Brian DurninDirector of Photography: Ivan McCulloughPOST PRODUCTION FACILITY:Windmill LanePost producer: Shane MurphyEditors: Lee HickeyEffects: John KennedySound: Mark Henry, Number 4
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