Gene Wilder’s beloved portrayal of Willy Wonka has returned in honor of National Alzheimer’s Disease Awareness Month to promote awareness of the disease that took him from us in 2016.The Alzheimer’s Association has unveiled the Pure Imagination Project, a campaign encouraging people to learn more about the disease and join the efforts to fulfill the organization’s vision of a world without Alzheimer’s.Reflecting the creativity and charm of Wonka, the new video features the famous ‘Pure Imagination’ scene from ‘Willy Wonka & the Chocolate Factory,’ but reinterprets the magical, candy-filled world with the sweets disappearing piece by piece, much like Alzheimer’s as it takes people’s imagination piece by piece for five million Americans across the country.The Pure Imagination Project was developed pro bono by a creative team at MullenLowe’s Winston-Salem office, all of whose families have been touched by Alzheimer’s disease. The campaign encourages all to lend their imagination to the fight and support efforts aimed at ending this devastating disease.CreditsClient: Alzheimer’s AssociationPresident and CEO: Harry JohnsCMO: Michael CarsonSr. Director, Marketing & Advertising: Rachel FullerSr. Director, Media & Entertainment Industry Engagement: Kate MeyerSr. Director, Digital Marketing: Daniela PetrovskaDirector, Strategic Communications: Brett ArmstrongDirector, Content Strategy: Lisa Blaney-KoenDirector, Technical Strategy: Mike KobusSenior Associate Director, Marketing: Thema McDonaldAssociate Director, Media Engagement: Ashley BryanAssociate Director, Social Media: Megan WaughAgency: MullenLoweCreativeChief Creative Officer: Mark WennekerSVP, Group Creative Director: David OlsenAssociate Creative Director: Justin MaceAssociate Creative Director: Ray BoomeAssociate Director, Design: Mike HermanArt Director: Josh TaguiamDigital Art Director: Scott HowardIntegrated ProductionSVP, Director of Integrated Production: Susanna O’ConnellBroadcast Producer: Paul WatsonSenior Broadcast Editor: Evan PeaseVP, Director of Digital Creative Production: Steve HaroutunianDigital Producer: Luke MoralesLead Developer: Dave LeePR/Social/CommunicationsDirector of Global Communications: Suzanne McGeeSenior Agency Communications Manager: Katie TammaroAccount Supervisor, PR: Brittany ZahoruikoAccount ManagementSenior Account Executive: Gabe JimenezProject Management Supervisor: Stacey LayneBusiness AffairsAssociate Director, Business Affairs: Davina TurnbullBusiness Affairs Manager: Nickie KolbMusic Producer, Business Affairs: Danica BatesMediaVP, Associate Media Director: Sarah SimmonsMedia Planner: Meredith AdamsMedia Planner: Mike ThomasProduction Company: Significant OthersPresident: Stephanie AptExecutive Producer: Sarah RoebuckVFX/Audio Producer: Alek RostAssistant VFX Producer: Kyra HendricksCreative Director/VFX Artist: Dirk GreeneLead VFX Artist: Matt StroubVFX Artist: Betty CameronVFX Artist: John AshbyVFX Artist: Eric GelgandVFX Artist: Carmen MaxcyAudio Engineer: T. Terressa TateAssistant Audio Engineer: Chas Langston