The Awareness Billboard|户外|广告营销案例【ADGuider广告指南】

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意识广告牌

案例简介：提高人们对如何避免阳光照射的认识，并展示不这样做的后果。问题: 厄瓜多尔是一个位于世界赤道线上的亚热带国家。它的地理位置增加了它的居民暴露在紫外线辐射下。想法: Carludovica palmata，通常被称为 paja toquilla，经过烹饪过程，然后在阳光下晾干，然后才能用来制造 paja toquilla 帽子。历史上，我们的祖先使用这种帽子来保护自己免受阳光照射。执行: 在 colamiliance 与 fundardacion Jovenes contra el cancer 一起，我们创建了 “意识 billborad”，这是一个广告牌，它会慢慢改变颜色，以延长阳光照射时间。

意识广告牌

案例简介：Raise AWARENESS on how to have a save sun exposure, and show the consequences of not doing so. PROBLEM: Ecuador is a subtropical country located on the equatorial line of the world. Its geographic location increases the exposure of its inhabitants to Uv radiation. IDEA: Carludovica palmata, better known as paja toquilla, goes through a cooking process and then it is left to dry under sunlight, before it can be used to manufacture paja toquilla hats. Historically our ancestors use this kind of hats to protect themselves from sunlight exposure. EXECUTION: In colaboration with Fundacion Jovenes contra el cancer we created the awareness billborad, a billboard that slowly changes its color do to prolong sunlight exposure.