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心盐
案例简介:心脏病是澳大利亚男性死亡的唯一主要原因,盐滥用是主要原因。与盐意识周同时发布, 这个开玩笑的视频剪辑和朗朗上口的曲调结合在一起,讲述了一个人对咸食物的欲望以及这种不恰当的行为对心脏的影响。歌词和意象被仔细考虑,确保每个单词和食物场景都反映了现实生活中的烹饪行为,尽管是以暗示和幽默的方式。采用手绘插图的复古动画风格,进一步增强了过度使用盐既过时又过时的信息。这部电影还引入了心脏盐 -- 一种更健康的替代品,比普通盐含有 56% 的钠。
心盐
案例简介:Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor. Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart. The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way. A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned. The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt.
Heart Salt
案例简介:心脏病是澳大利亚男性死亡的唯一主要原因,盐滥用是主要原因。与盐意识周同时发布, 这个开玩笑的视频剪辑和朗朗上口的曲调结合在一起,讲述了一个人对咸食物的欲望以及这种不恰当的行为对心脏的影响。歌词和意象被仔细考虑,确保每个单词和食物场景都反映了现实生活中的烹饪行为,尽管是以暗示和幽默的方式。采用手绘插图的复古动画风格,进一步增强了过度使用盐既过时又过时的信息。这部电影还引入了心脏盐 -- 一种更健康的替代品,比普通盐含有 56% 的钠。
Heart Salt
案例简介:Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor. Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart. The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way. A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned. The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt.
心盐
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Heart Salt
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基本信息
- 广告战役: #Heart A-Salt -f7e42#
- 广告品牌: Heart Salt
- 发布日期: 2019-03-01
- 行业领域: 认证机构 , 商务服务 , 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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