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无聊
案例简介:
无聊
案例简介:
Boredom
案例简介:
Boredom
案例简介:
无聊
暂无简介
Boredom
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基本信息
- 广告战役: #Neue Zürcher Zeitung-户外-1a83#
- 广告品牌: Neue Zürcher Zeitung
- 发布日期: 2000
- 行业领域: 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别: 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Boredom. While waiting for a bus or train, it’s a common occurrence. Perhaps you’ve heard the widely held opinion that only dumb people experience boredom. We think that’s pretty dumb – not bored people, mind you, the diagnosis. After all, boredom is the result of not being sufficiently challenged, which in itself presupposes a certain mental ambition. Thus, boredom is really sort of beautiful: it makes us think and urges us into action. You, for instance, have decided to take a look at your surroundings and read our poster. A decision which has the potential to banish boredom from your life entirely for three months. How? Because we have a very special offer for mentally ambitious people like you: a three-month trial subscription to the Neue Zürcher Zeitung for just one Swiss franc. All you have to do is sign up at nzz.ch/langeweile1. The page is quite boring, but the articles that come to your mailbox or your smartphone are all the more exciting.
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