Sponsor the White House|海报/平面|广告营销案例【ADGuider广告指南】

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赞助白宫

案例简介：洗涤剂广告并不以吸引人们说话而闻名。因此，在美国债务危机最严重的时候，消失纳皮桑派了一个代表团到华盛顿特区，用一张 2500万美元的巨额支票赞助世界上最著名的白色建筑: 白宫。在五天内，当我们游说媒体、政治家、名人和美国公众时，我们创作了 12 部在线电影。当然，奥巴马总统总是会说不。当他这样做的时候，我们用宣传来启动我们真正的运动 -- 一场全国性的宣传活动，最终以消失的纳皮桑赞助澳大利亚家庭的 “白宫” 而告终。

赞助白宫

案例简介：Detergent advertising isn’t known for getting people talking. So at the height of the U.S. debt crisis, Vanish Napisan sent a delegation to Washington D.C. with a giant cheque for $25million to sponsor the most famous white building in the world: the White House. In five days we created 12 online films as we lobbied media, politicians, celebrities and the American public. Of course, President Obama was always going to say no. When he did, we used the publicity to kick-start our real campaign – a nationwide promotion culminating in Vanish Napisan sponsoring an Aussie family’s ‘white house’ instead.