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游行
案例简介：杰勒德 · 德 · 瑟姆为吉普/拉姆黑色星期五活动重现梅西感恩节游行纽约 (2017年11月21日) -集成内容工作室 Humble 最近与 Doner 合作，为 Jeep/Ram 黑色星期五 & 大型完成活动制作了两个景点。由传奇人物杰拉德 · 德 · 瑟姆执导的《游行现场》和《祖母的家》突出了家庭传统和使它们与众不同的卡车。对于拉姆的 “游行”，德 · 瑟姆讲述了一个现实生活中的花车司机为梅西感恩节游行做准备的故事。作品以纽约清晨神秘而美丽的照片开始，并在他穿越这座城市时与他一起展开。在揭幕前的最后时刻，我们看到司机的小儿子和家人为他欢呼。De Thame 和谦逊的团队仔细再现了梅西感恩节游行的经典场景，其中没有其他人，而是游行中最古老、最著名的花车汤姆 · 火鸡。通过细致的艺术指导，真实梅西的员工的铸造，以及 Humble 的姐妹邮政制作公司邮政的一些 CGI 魔法, 现场将观众与我们的英雄司机一起带到行动的核心。该活动标志着德塔姆和 FCA 自 2016年在 Humble 签约以来的第三次合作。“能回到纽约拍摄真是太棒了 -- 热爱这座城市!德瑟姆说: “再次为拉姆和多纳和 FCA 的人拍摄真的很酷。”。“这个地方的挑战是用现场动作和 SFX 的混合来重现游行，拍摄精彩的汽车照片，编织人类故事…… 所有我喜欢做的事情!"
游行
案例简介：Gerard de Thame Recreates Macy’s Thanksgiving Parade for Jeep/Ram Black Friday Event New York, NY (November 21, 2017) – Integrated content studio Humble recently teamed up with Doner to produce two spots for the Jeep/Ram Black Friday & Big Finish Event. Directed by the legendary Gerard de Thame, the spots “Parade” and “Grandmother’s House,” highlight family traditions and the trucks that make them special. For Ram “Parade,” de Thame tells the story of a real-life float driver as he prepares for the Macy’s Thanksgiving Day Parade. The piece opens with mysterious, beautiful shots of New York early in the morning and unfolds along with him as he journeys through the city. In the final moments before the reveal, we see the driver’s young son and family cheering him on. De Thame and the Humble team carefully recreated a classic scene from the Macy’s Thanksgiving Day Parade featuring none other than Tom Turkey, the parade’s oldest, most famous float. Through meticulous art direction, casting of real Macy’s employees, and some CGI magic done by Humble’s sister post production company Postal, the spot brings viewers to the heart of the action along with our hero driver. The campaign marks the third collaboration between de Thame and FCA since his signing at Humble in 2016. “It was great to be back filming in New York - love the city! And really cool to be shooting again for Ram and the guys at Doner and FCA," said de Thame. "The challenge of the spot was to recreate the parade with a mix of live action and SFX, get great car shots and weave in a human story… all stuff I love to do!”
Parade
案例简介：杰勒德 · 德 · 瑟姆为吉普/拉姆黑色星期五活动重现梅西感恩节游行纽约 (2017年11月21日) -集成内容工作室 Humble 最近与 Doner 合作，为 Jeep/Ram 黑色星期五 & 大型完成活动制作了两个景点。由传奇人物杰拉德 · 德 · 瑟姆执导的《游行现场》和《祖母的家》突出了家庭传统和使它们与众不同的卡车。对于拉姆的 “游行”，德 · 瑟姆讲述了一个现实生活中的花车司机为梅西感恩节游行做准备的故事。作品以纽约清晨神秘而美丽的照片开始，并在他穿越这座城市时与他一起展开。在揭幕前的最后时刻，我们看到司机的小儿子和家人为他欢呼。De Thame 和谦逊的团队仔细再现了梅西感恩节游行的经典场景，其中没有其他人，而是游行中最古老、最著名的花车汤姆 · 火鸡。通过细致的艺术指导，真实梅西的员工的铸造，以及 Humble 的姐妹邮政制作公司邮政的一些 CGI 魔法, 现场将观众与我们的英雄司机一起带到行动的核心。该活动标志着德塔姆和 FCA 自 2016年在 Humble 签约以来的第三次合作。“能回到纽约拍摄真是太棒了 -- 热爱这座城市!德瑟姆说: “再次为拉姆和多纳和 FCA 的人拍摄真的很酷。”。“这个地方的挑战是用现场动作和 SFX 的混合来重现游行，拍摄精彩的汽车照片，编织人类故事…… 所有我喜欢做的事情!"
Parade
案例简介：Gerard de Thame Recreates Macy’s Thanksgiving Parade for Jeep/Ram Black Friday Event New York, NY (November 21, 2017) – Integrated content studio Humble recently teamed up with Doner to produce two spots for the Jeep/Ram Black Friday & Big Finish Event. Directed by the legendary Gerard de Thame, the spots “Parade” and “Grandmother’s House,” highlight family traditions and the trucks that make them special. For Ram “Parade,” de Thame tells the story of a real-life float driver as he prepares for the Macy’s Thanksgiving Day Parade. The piece opens with mysterious, beautiful shots of New York early in the morning and unfolds along with him as he journeys through the city. In the final moments before the reveal, we see the driver’s young son and family cheering him on. De Thame and the Humble team carefully recreated a classic scene from the Macy’s Thanksgiving Day Parade featuring none other than Tom Turkey, the parade’s oldest, most famous float. Through meticulous art direction, casting of real Macy’s employees, and some CGI magic done by Humble’s sister post production company Postal, the spot brings viewers to the heart of the action along with our hero driver. The campaign marks the third collaboration between de Thame and FCA since his signing at Humble in 2016. “It was great to be back filming in New York - love the city! And really cool to be shooting again for Ram and the guys at Doner and FCA," said de Thame. "The challenge of the spot was to recreate the parade with a mix of live action and SFX, get great car shots and weave in a human story… all stuff I love to do!”
游行
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Parade
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基本信息
- 广告战役： #Long Live Ram#
- 广告品牌： Ram Trucks
- 发布日期： 2017-11-01
- 行业领域： 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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