Bulletproof Posters|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

防弹海报

案例简介：美国 50% 的私人枪支销售是在没有背景调查的情况下进行的，直接将枪支交给罪犯。由于目前的枪支法律不保护公民，负责解决方案的美国人想创造一些这样做的东西，所以他们制作了防弹海报。防弹海报印在 “厚凯夫拉尔” 上，能够停下来。 44 颗万能子弹。海报随后被拍摄，蛞蝓仍然嵌在海报中。海报张贴在白宫、国会山、纽约和芝加哥的前面。该副本将用户引向一份请愿书，敦促他们采取行动，签署并加入通过 better 更好的枪支法律创造一个更安全的美国的事业

防弹海报

案例简介：50% of private gun sales in the U.S are conducted without a background check, directly putting guns in the hands of criminals. Since current gun laws don’t protect citizens, Americans for Responsible Solutions wanted to create something that did, so they made bulletproof posters.The bulletproof posters were printed on ½” thick Kevlar, capable of stopping up to a .44 magnum bullet. The posters were then shot, and the slugs remained wedged in the posters. The posters were set up in front of The White House, Capital Hill, and in New York and Chicago. The copy directed users to a petition urging them to take action by signing and joining the cause to create a safer America through better gun laws at responsiblesolutions.com