本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
安大略发电: 保持安全,保持安全 -- 蜂巢的警示故事
案例简介:
安大略发电: 保持安全,保持安全 -- 蜂巢的警示故事
案例简介:
Ontario Power Generation: Stay Clear, Stay Safe - A Cautionary Tale by The Hive
案例简介:
Ontario Power Generation: Stay Clear, Stay Safe - A Cautionary Tale by The Hive
案例简介:
安大略发电: 保持安全,保持安全 -- 蜂巢的警示故事
暂无简介
Ontario Power Generation: Stay Clear, Stay Safe - A Cautionary Tale by The Hive
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The Hive has created an animated fish tale with a twist to raise awareness for dam safety for Ontario Power Generation. Created by Toronto-based agency The Hive, Dammy is the mascot of a new campaign from Ontario Power Generation, which casts a slightly different spin on the classic fish tale. In 'Stay Clear, Stay Safe,' a fable told in campfire song, Dammy spends his life in search of a big fish. As he grows from kit to a grown beaver, it seems like he’ll never make his catch – until one day he spies the perfect fish leaping from the water. The only problem is that it’s precariously close to a hydro dam. Ignoring the warning sign, Dammy sets off to make his catch and his story takes a potentially deadly turn. The song ends with the cautionary line 'Lots of fish there will always be… but just one you and just one me.'Ontario Power Generation’s goal is to promote safety and create awareness around the dangers of fishing and swimming too close to hydro dams and stations. Aimed at anglers, cottagers, water enthusiasts, and people who might discount the severity of risk, the campaign uses winsome animation, rustic appeal and nostalgia to make a connection. And if Dammy reminds you of another safety spokes-animal, the connection is intentional: Dammy was inspired by the image of Smokey the Bear, the classic fire-safety figure.CreditsTitle: Stay Clear, Stay Safe – A Cautionary TaleClient: Ontario Power GenerationSVP Corporate Affairs: Jennifer RoweDirector, Corporate Brand Management: Kathy NosichManager, Corporate Brand Management: Kathy PeckAgency: The Hive, TorontoChief Creative Officer: Simon CreetAssociate Creative Director: Meghan KraemarWriters: Meghan Kraemer, Steven PreismanArt Director: Meghan KraemerBusiness Director: Cameron StarkAccount Management: Alexandra GiffinProject Management: Chris Bielawski, Brandon VignaliPlanning: Hannah NewportAgency Producers: Kirsten White, Sumit AjwaniProduction Company: Aardman AnimationsDirector: Magdalena OsinskaProducer: Sami GoddardAudio: Apollo StudiosSinger/Songwriter: Ken WhiteleyPrint Illustrator: Tavis Coburn
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息