Gucci - We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separat|图文|广告营销案例【ADGuider广告指南】

Gucci-我们都在一起。古驰 (Gucci) 与国际社会站在一起，通过两次分离来抗击 # Covid19大流行

案例简介：我们都在一起。古驰 (Gucci) 与全球社区一道，通过向众筹活动捐款两次，与 # Covid19大流行作斗争。在当地，在公司总部所在的意大利，与 @ intesasanpaolo的 # ForFunding平台合作，向意大利民防部门 # DipartimentoProtezioneCivile捐赠100万欧元，以加强意大利的卫生服务并采购新的ICU病床。在全球范围内，gucci通过Facebook的1000万美元匹配筹款活动向联合国基金会新型冠状病毒肺炎团结响应基金捐赠了100万欧元，以支持世界卫生组织 @ 世卫组织，以监测和收集有关这种病毒加强了世界各地的重症监护室，向卫生人员提供保护设备，并快速建立疫苗和疗法。这些举措是由罗马艺术家 @ mp5art赠送的原始插图中捕获的，该人将自己的手放在心上，传达出人类团结的信息。“古驰创造了一个开放、自由的世界: 一个古驰全球社区。我们要求你们所有人成为这场危机的变革者，与我们站在一起对抗冠状病毒。我们都在一起，“古驰创意总监 @ alessandro_michele和古驰总裁兼首席执行官 # MarcoBizzarri说。呼吁我们的 # guccciommunity与我们一起加入，通过我们的故事捐赠贴纸给联合国基金会新型冠状病毒肺炎团结响应基金，以支持世界卫生组织 @ 世卫组织，古驰。供资。它将捐赠给意大利民防部门 # DipartimentoProtezioneCivile。通过bio中的链接了解更多关于众筹活动的信息。从明天开始，Gucci的社交渠道将以 @ who的官方消息为特色，以帮助传播有用的信息并预防该病毒。# 保持安全 # 扁平图

Gucci-我们都在一起。古驰 (Gucci) 与国际社会站在一起，通过两次分离来抗击 # Covid19大流行

案例简介：We Are All in This Together. Gucci stands with its global community to fight the #Covid19 pandemic by making two separate donations to crowdfunding campaigns. Locally, in Italy where the company is based, a 1 million euros donation to the Italian Civil Protection Department #DipartimentoProtezioneCivile in partnership with @intesasanpaolo’s #ForFunding platform to reinforce Italy’s health services and to source new ICU beds. Globally, Gucci donated 1 million euros to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who through Facebook’s US$10 million Matching Fundraiser to monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection equipment to health personnel and fast-track the creation of vaccines and therapies. The initiatives are captured in an original illustration gifted by Rome-based artist @mp5art, a person who holds their hand on their heart a message of human solidarity. “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together,” say @alessandro_michele, Creative Director of Gucci, and #MarcoBizzarri, President and CEO of Gucci. Calling on our #GucciCommunity to join with us, give through our Donate Sticker on Stories to the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization @who, and on gucci.forfunding.it to donate to the Italian Civil Protection Department #DipartimentoProtezioneCivile. Discover more about the crowdfunding campaigns through link in bio. Starting from tomorrow, Gucci’s social channels will feature the official messages of @who to help spread useful information and prevention for the virus. #StaySafe #FlattenTheCurve