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由本田驱动
案例简介：本田使用 F1 推出 “Honda 驱动” 定位产品系列 伦敦 2019年4月4日: Digitas UK 制作了一部动画电影，展示了各种本田动力汽车和机器相互竞争。它旨在促进本田在一级方程式赛车中的领先地位，继其与阿斯顿马丁红牛赛车的新合作伙伴关系以及与斯库达里亚托罗红牛车队的现有合作伙伴关系成功启动后。 这部高辛烷值 60 、 30 和 15 秒的电影将在推特、 Instagram 和 YouTube 上播放。它在 4月4日休息。 这部电影强调了本田赛车的新战略地位，“由本田驱动”，复兴了 F1 赛车上出名的 strapline，在 1988年至 1992 期间赢得了如此多的比赛和冠军。这部风格化的电影展示了标志性的本田汽车 -- 高性能汽车、摩托车、割草机、快艇，甚至一架飞机 -- 所有这些都由本田动力装置驱动 -- 在 F1 赛道上参加比赛。在动画序列的结尾，他们都变回红牛和红牛红牛 F1 赛车，电影切换到赛道上赛车的真实镜头。 Digitas UK 执行创意总监彼得 · 德雷克 (Peter Drake) 补充道: “使用动画给了我们创造一个非凡的想象种族序列的自由，以展示本田独特的态度。然后在现场展示了 2019 辆本田动力 F1 汽车，明确地将 “Honda 动力” 系列带入生活。"
由本田驱动
案例简介：Honda uses F1 to launch ‘Powered by Honda’ positioning across range of products LONDON 4th April 2019: Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 & 15 sec-second film will run across Twitter, Instagram and YouTube. It breaks on 4th April. The film highlights Honda Racing’s new strategic position, “Powered by Honda”, reviving the strapline made famous on the F1 cars that won so many races and championships between 1988 and 1992. The stylised film shows iconic Honda vehicles – performance cars, motorbikes, lawn mowers, speedboats and even an aircraft – all of which share being powered by Honda power units – participating in a race on an F1 racetrack. At the end of the animated sequence, they all morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars on a track. Peter Drake, Executive Creative Director at Digitas UK, added: “Using animation gave us the freedom to create an extraordinary imaginary race sequence to showcase Honda’s unique attitude. Then revealing the 2019 Honda-powered F1 cars in live action unequivocally brings the ‘Powered by Honda’ line to life.”
Powered by Honda
案例简介：本田使用 F1 推出 “Honda 驱动” 定位产品系列 伦敦 2019年4月4日: Digitas UK 制作了一部动画电影，展示了各种本田动力汽车和机器相互竞争。它旨在促进本田在一级方程式赛车中的领先地位，继其与阿斯顿马丁红牛赛车的新合作伙伴关系以及与斯库达里亚托罗红牛车队的现有合作伙伴关系成功启动后。 这部高辛烷值 60 、 30 和 15 秒的电影将在推特、 Instagram 和 YouTube 上播放。它在 4月4日休息。 这部电影强调了本田赛车的新战略地位，“由本田驱动”，复兴了 F1 赛车上出名的 strapline，在 1988年至 1992 期间赢得了如此多的比赛和冠军。这部风格化的电影展示了标志性的本田汽车 -- 高性能汽车、摩托车、割草机、快艇，甚至一架飞机 -- 所有这些都由本田动力装置驱动 -- 在 F1 赛道上参加比赛。在动画序列的结尾，他们都变回红牛和红牛红牛 F1 赛车，电影切换到赛道上赛车的真实镜头。 Digitas UK 执行创意总监彼得 · 德雷克 (Peter Drake) 补充道: “使用动画给了我们创造一个非凡的想象种族序列的自由，以展示本田独特的态度。然后在现场展示了 2019 辆本田动力 F1 汽车，明确地将 “Honda 动力” 系列带入生活。"
Powered by Honda
案例简介：Honda uses F1 to launch ‘Powered by Honda’ positioning across range of products LONDON 4th April 2019: Digitas UK has created an animated film showing a variety of Honda-powered vehicles and machines racing against each other. It aims to promote Honda’s leading role in Formula One, following the successful launch of its new partnership with Aston Martin Red Bull Racing and its existing partnership with Scuderia Toro Rosso. The high-octane 60, 30 & 15 sec-second film will run across Twitter, Instagram and YouTube. It breaks on 4th April. The film highlights Honda Racing’s new strategic position, “Powered by Honda”, reviving the strapline made famous on the F1 cars that won so many races and championships between 1988 and 1992. The stylised film shows iconic Honda vehicles – performance cars, motorbikes, lawn mowers, speedboats and even an aircraft – all of which share being powered by Honda power units – participating in a race on an F1 racetrack. At the end of the animated sequence, they all morph back into Red Bull and Toro Rosso F1 cars and the film switches to real footage of the cars on a track. Peter Drake, Executive Creative Director at Digitas UK, added: “Using animation gave us the freedom to create an extraordinary imaginary race sequence to showcase Honda’s unique attitude. Then revealing the 2019 Honda-powered F1 cars in live action unequivocally brings the ‘Powered by Honda’ line to life.”
由本田驱动
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