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如果嘉士伯做了巧克力
案例简介：条目摘要 “如果嘉士伯做到了……” 是长期 “可能是最好的” 运动的当前演变, 其中嘉士伯表明，如果他们真的转向除了酿造啤酒之外的任何东西，那么这也可能是世界上最好的。英国 (和全球) 的复活节与巧克力、巧克力蛋、巧克力兔子和巧克力棒，这是星星排列的地方。如果嘉士伯做了一块巧克力棒，它不仅是品尝啤酒最好的，也是世界上最大的巧克力棒最好的。对我们的消费者来说，世界上最好的巧克力棒将是一个完全由巧克力制成的 [酒吧，从踢脚板到飞镖板, 他们可以进去给自己倒一杯啤酒。所以这正是我们所做的。
如果嘉士伯做了巧克力
案例简介：Entry Summary ‘If Carlsberg did…’ is the current evolution of the longstanding ‘Probably the best’ campaign, wherein Carlsberg show that if they did turn their hand to anything other than making beer then that too would be Probably the best in the world.Easter in the UK [and globally] is strongly associated with chocolate, chocolate eggs, chocolate bunnies and chocolate BARS, and this is where the stars aligned.If Carlsberg did a chocolate bar, it wouldn’t simply be the best by tasting of beer or be the best by being the world’s biggest chocolate bar. For our consumers, the best chocolate bar in the world would be an actual bar [drinking establishment] made entirely out of chocolate, from the skirting boards to the dart board, that they could step inside and pour themselves a beer. So that’s exactly what we did.
If Carlsberg Did Chocolate Bars
案例简介：条目摘要 “如果嘉士伯做到了……” 是长期 “可能是最好的” 运动的当前演变, 其中嘉士伯表明，如果他们真的转向除了酿造啤酒之外的任何东西，那么这也可能是世界上最好的。英国 (和全球) 的复活节与巧克力、巧克力蛋、巧克力兔子和巧克力棒，这是星星排列的地方。如果嘉士伯做了一块巧克力棒，它不仅是品尝啤酒最好的，也是世界上最大的巧克力棒最好的。对我们的消费者来说，世界上最好的巧克力棒将是一个完全由巧克力制成的 [酒吧，从踢脚板到飞镖板, 他们可以进去给自己倒一杯啤酒。所以这正是我们所做的。
If Carlsberg Did Chocolate Bars
案例简介：Entry Summary ‘If Carlsberg did…’ is the current evolution of the longstanding ‘Probably the best’ campaign, wherein Carlsberg show that if they did turn their hand to anything other than making beer then that too would be Probably the best in the world.Easter in the UK [and globally] is strongly associated with chocolate, chocolate eggs, chocolate bunnies and chocolate BARS, and this is where the stars aligned.If Carlsberg did a chocolate bar, it wouldn’t simply be the best by tasting of beer or be the best by being the world’s biggest chocolate bar. For our consumers, the best chocolate bar in the world would be an actual bar [drinking establishment] made entirely out of chocolate, from the skirting boards to the dart board, that they could step inside and pour themselves a beer. So that’s exactly what we did.
如果嘉士伯做了巧克力
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If Carlsberg Did Chocolate Bars
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