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红十字国际委员会: 选择
案例简介:在为红十字国际委员会赢得戛纳大奖赛的竞选活动 “希望” 之后,斯拉·拉什莫尔 (Sra Rushmore) 又回到了一个新的位置,重点关注日益增长的核武器威胁。
红十字国际委员会: 选择
案例简介:Following its Cannes Grand Prix-winning campaign, Hope, for the International Committee of the Red Cross, Sra Rushmore is back with a new spot focusing on the increasing threat of nuclear arms.
International Committee of the Red Cross: Choose
案例简介:在为红十字国际委员会赢得戛纳大奖赛的竞选活动 “希望” 之后,斯拉·拉什莫尔 (Sra Rushmore) 又回到了一个新的位置,重点关注日益增长的核武器威胁。
International Committee of the Red Cross: Choose
案例简介:Following its Cannes Grand Prix-winning campaign, Hope, for the International Committee of the Red Cross, Sra Rushmore is back with a new spot focusing on the increasing threat of nuclear arms.
红十字国际委员会: 选择
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International Committee of the Red Cross: Choose
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Following its Cannes Grand Prix-winning campaign, Hope, for the International Committee of the Red Cross, Sra Rushmore is back with a new spot focusing on the increasing threat of nuclear arms. Titled Choose, and helmed by Nacho Gayan via Agosto, the film sees two friends discuss their futures in the event of a nuclear explosion. 'Live or die?' is the choice they have to make, and the spot cleverly shows how their reasons for opposing choices - 'I'd never see my family again', 'I'd never taste my favourite food', 'I'd never travel' - are fundamentally the same.
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