These 'Fireside Chats' center around a guy named Mike and his dog Piggy (both their real names), and the 'chats' are really Mike's musings and observations around a fire - something people naturally do when hanging out by a fire.The goal with 'Fireside Chats' is to capture the attention of a younger audience and get them to think about Duraflame - and not just 'your grandpa's' Duraflame - the Duraflame that you can burn outside in firepits when hanging out with your friends. Or your dog.Teak is a branding and content studio in San Francisco and the agency of record for Duraflame. Its goal was to re-invigorate the brand with a younger audience - what it calls 'Bridging Millennials' - those late 20/early 30-somethings that are partying less, settling down and making a home for themselves.It's re-imagining the brand - launching a completely new website later this year and will be doing ongoing content with a goal to get the attention of this younger audience and give them more reasons to have a fire.CreditsCreative director: Kevin GammonWriter: Jessica VolodarskyProducer: Lauren FinermanPost-producer: Jan FreiEditor: Tiffany MascarenhasAssistant editor: Jasper SharpDirector: Kevin GammonDirector of photography: Alec Rodriques