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塔马比
案例简介：简要说明: 我们探索了不同的方式来表达大学的优秀品质。然后我们专注于手工制作。我们以简单的格式制作了许多不同的视觉效果，主题选择有限。这个系列包括大约 100 个变化。很多变化代表了大学的口号 “手工制作” 和原则。我们也试图代表艺术和设计的精神。 描述客户的简报: 塔马比是日本顶尖艺术学校之一的多玛艺术大学的昵称。 这些官方广告需要结合大学的口号 “手工制作” 和原则: 前卫、挑战和创造新的东西。 设计过程: 我们改变了 “tamabi” 主题、文本和字母的有限选择，并沿着每个主题拍摄了手的照片。黑白图像暗示预备图纸。广告档案可以在大学网站上查看。我们制作了一本由日本传统风格的工匠束缚的竞选形象的书。 结果: 由于这种品牌，申请的候选人人数高于其他艺术大学。校友、学生和大学的工作人员为大学感到骄傲，因为广告给了学校一个良好的印象。最终，我们成功地让塔马比成为了超级粉丝。
塔马比
案例简介：Brief Explanation: We explored different ways to express the good qualities of the university. We then focused on the hand-crafted. We produced many different visuals in a simple format and with a limited selection of motifs. This series consists of about 100 variations. A lot of variations represent the university's slogan "MADE BY HANDS" and principles. Also we tried to represent the spirit of art and design. Describe the brief from the client: TAMABI is a nickname for the Tama Art University which is one of the top art schools in Japan. These official advertisements needed to incorporate the university's slogan "MADE BY HANDS" and principles: the avant-garde, the challenge, and creating something new. Design Process: We transformed the limited selection of motifs, texts and letters of 'TAMABI', and took the photographs of the hand along each themes. Black and white images implied preparatory drawings. Archives of the advertisement can be viewed on the university website. We have made a book of the campaign images which is bound by craftsmen in a Japanese traditional style. Results: As a result of this branding, the number of candidates who applied were higher than for other art universities. Alumni, students and a staff of the university feel proud of the university because the advertisements gave a good impression of the institution. Ultimately, we succeeded in making big fans of TAMABI.
TAMABI
案例简介：简要说明: 我们探索了不同的方式来表达大学的优秀品质。然后我们专注于手工制作。我们以简单的格式制作了许多不同的视觉效果，主题选择有限。这个系列包括大约 100 个变化。很多变化代表了大学的口号 “手工制作” 和原则。我们也试图代表艺术和设计的精神。 描述客户的简报: 塔马比是日本顶尖艺术学校之一的多玛艺术大学的昵称。 这些官方广告需要结合大学的口号 “手工制作” 和原则: 前卫、挑战和创造新的东西。 设计过程: 我们改变了 “tamabi” 主题、文本和字母的有限选择，并沿着每个主题拍摄了手的照片。黑白图像暗示预备图纸。广告档案可以在大学网站上查看。我们制作了一本由日本传统风格的工匠束缚的竞选形象的书。 结果: 由于这种品牌，申请的候选人人数高于其他艺术大学。校友、学生和大学的工作人员为大学感到骄傲，因为广告给了学校一个良好的印象。最终，我们成功地让塔马比成为了超级粉丝。
TAMABI
案例简介：Brief Explanation: We explored different ways to express the good qualities of the university. We then focused on the hand-crafted. We produced many different visuals in a simple format and with a limited selection of motifs. This series consists of about 100 variations. A lot of variations represent the university's slogan "MADE BY HANDS" and principles. Also we tried to represent the spirit of art and design. Describe the brief from the client: TAMABI is a nickname for the Tama Art University which is one of the top art schools in Japan. These official advertisements needed to incorporate the university's slogan "MADE BY HANDS" and principles: the avant-garde, the challenge, and creating something new. Design Process: We transformed the limited selection of motifs, texts and letters of 'TAMABI', and took the photographs of the hand along each themes. Black and white images implied preparatory drawings. Archives of the advertisement can be viewed on the university website. We have made a book of the campaign images which is bound by craftsmen in a Japanese traditional style. Results: As a result of this branding, the number of candidates who applied were higher than for other art universities. Alumni, students and a staff of the university feel proud of the university because the advertisements gave a good impression of the institution. Ultimately, we succeeded in making big fans of TAMABI.
塔马比
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TAMABI
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基本信息
- 广告战役： #多摩美术大学-设计与品牌-d8523#
- 广告品牌： 多摩美术大学
- 发布日期： 2000
- 行业领域： 互联网服务 , 教育/培训
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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