Blind Interviews|短视频|广告营销案例【ADGuider广告指南】

盲目采访

案例简介：McCANN Colombia 和 CRAC 提出了 “盲目采访” 改变公司的招聘流程，将视力残疾的人纳入工作生活波哥大，19 de marzo 2019。招聘和选拔方法随着更具包容性和多样性的发展而演变。从没有照片的简历中, 基于技能的面试设计，对候选人的外表没有偏见或偏见，更透明和诚实的流程，真正为工作找到理想和合适的人。 McCANN Colombia 与视觉康复中心合作，发起了 “盲人采访” 倡议，以表明没有什么是看起来的, 包括视障人士的工作面试实践，支持猎头在领导过程中没有偏见或对外表的偏见。 McCann 哥伦比亚公司首席创意官亚历杭德罗 · 贝穆德斯补充道: “多样性和包容性是寻求在社会生活中发挥有意义作用的创意的强大动力。”。“通过盲目采访，我们寻找将视力残疾的人纳入工作生活，发展他们的技能和能力, 向许多正在改变选择和招聘流程的公司提供无偏见的服务 ”。 CRAC 的传播总监卡特琳娜 · 埃斯特班牧师说: “我们每天都在努力打破社会对视觉残疾的范式和刻板印象。这场运动与麦肯团队合作, 我们已经做到，许多社会部门和公众舆论可以了解我们的工作以及整体康复在赋予视力残疾人士以社会包容方面的影响。 “整体视觉康复 (CRAC) 已经得到了 Grupo Contacto 的支持,哥伦比亚一家重要的猎头公司。这一行动在电视、 YouTube 、 Facebook 和谷歌显示网络上播出, 展示了 CRAC 是如何为这些视力残疾患者的康复工作的，这样他们就可以恢复独立和自主，为他们重新加入社会和工作生活提供必要的工具。

盲目采访

案例简介：McCANN Colombia and CRAC proposed “Blind Interviews” to transform recruitment processes in companies and include people with visual disability to working life Bogotá, 19 de marzo 2019. Recruitment and selection methods have evolved with the development of a more inclusive and diverse perspective. From the submission of curriculum vitaes without photos, designs of interviews based on the skills and no bias or prejudice about physical appearance of the candidate and more transparent and honest processes that really find the ideal and right person for the job. McCANN Colombia, in partnership with the Centro de Rehabilitación Visual Integral (Eye Rehabilitation Center - CRAC), launch the initiative “Blind Interviews” to show that nothing is what it seems, including people with visual disability on the practice of work interviews, supporting the headhunter on leading processes free of bias or prejudice about physical appearance. “Diversity and inclusion are a strong motivation to seek creative ideas that have a meaningful role in the life of society,” added Alejandro Bermúdez, Chief Creative Officer of McCann Colombia. “With Blind Interviews, we look for including people with visual disability to working life, developing their skills and abilities, to deliver a service free of bias to many companies that are now changing their selection and recruitment processes”. Catalina Esteban Reverend, Communications Director of CRAC says: “Every day we work in order to break paradigms and stereotypes of society about visual disability. With this campaign worked with McCANN team, we have achieved that many social sectors and the public opinion could find out our work and the impact of integral rehabilitation in the empowerment of people with visual disability for their social inclusion.” The Integral Visual Rehabilitation (CRAC) has already been supported by Grupo Contacto, an important headhunter company in Colombia. This action, broadcasted on television, YouTube, Facebook and Google Display Network, shows how CRAC is performing an incredible work for the rehabilitation of these people with visual disability so they can recover their independence and autonomy, giving them the necessary tools to rejoin the social and working life.