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蜡广告
案例简介：描述客户的简报: 在巴西推出标致 207 Quiksilver 版，并创造一种感觉，即这辆车完全是为冲浪生活方式设计的。 创意执行: 我们能够以一种前所未有的方式接触我们的观众，用一种对喜欢冲浪的人来说至关重要的物品来吸引人们对发布会的关注: 冲浪蜡。 描述简短/目标的创造性解决方案。 我们使用主要的巴西冲浪杂志，覆盖全国，每月发行量为 55,000，以不同的方式接触我们的观众。 尽可能详细地描述结果。 这一行动帮助标致加强了其在巴西的品牌。标致 100% Quiksilver 系列汽车的 207 售出。标致必须将该系列的产量增加一倍才能满足需求。
蜡广告
案例简介：Describe the brief from the client: Launch the Peugeot 207 Quiksilver edition in Brazil and create the perception that the car was entirely designed for the surfing lifestyle. Creative Execution: We were able to approach our audience in a way that had never been done before, calling attention to the launch using an item that is essential to those who love to surf: surf wax. Describe the creative solution to the brief/objective. We used the main Brazilian surf magazine, with nationwide coverage and monthly circulation of 55 thousand, to approach our audience in a differentiated way. Describe the results in as much detail as possible. The action helped Peugeot strengthen its brand in Brazil. One hundred percent of the Peugeot 207 Quiksilver series cars were sold. Peugeot had to double production of the series to meet the demand.
Wax Ad
案例简介：描述客户的简报: 在巴西推出标致 207 Quiksilver 版，并创造一种感觉，即这辆车完全是为冲浪生活方式设计的。 创意执行: 我们能够以一种前所未有的方式接触我们的观众，用一种对喜欢冲浪的人来说至关重要的物品来吸引人们对发布会的关注: 冲浪蜡。 描述简短/目标的创造性解决方案。 我们使用主要的巴西冲浪杂志，覆盖全国，每月发行量为 55,000，以不同的方式接触我们的观众。 尽可能详细地描述结果。 这一行动帮助标致加强了其在巴西的品牌。标致 100% Quiksilver 系列汽车的 207 售出。标致必须将该系列的产量增加一倍才能满足需求。
Wax Ad
案例简介：Describe the brief from the client: Launch the Peugeot 207 Quiksilver edition in Brazil and create the perception that the car was entirely designed for the surfing lifestyle. Creative Execution: We were able to approach our audience in a way that had never been done before, calling attention to the launch using an item that is essential to those who love to surf: surf wax. Describe the creative solution to the brief/objective. We used the main Brazilian surf magazine, with nationwide coverage and monthly circulation of 55 thousand, to approach our audience in a differentiated way. Describe the results in as much detail as possible. The action helped Peugeot strengthen its brand in Brazil. One hundred percent of the Peugeot 207 Quiksilver series cars were sold. Peugeot had to double production of the series to meet the demand.
蜡广告
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Wax Ad
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基本信息
- 广告战役： #标致-DM-9e54#
- 广告品牌： 标致
- 发布日期： 2010-04-01
- 行业领域： 汽车/工具
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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