Lend An Eye|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

借一个眼睛

案例简介：尤里卡呼叫中心是新加坡第一家雇佣视障人士的联络中心。他们想丰富这些员工的生活，让他们能够做以前从未做过的事情。该策略是为公众提供一种简单的方式来自愿使用已经成为他们生活一部分的东西 -- 智能手机。“伸出眼睛” 是一款应用程序，它不仅可以帮助盲人在无人监督的情况下从 a点到达 B 点，还可以让他们按照我们的方式做出选择。该应用模仿视频通话的原理，将智能手机变成盲人的眼睛。

借一个眼睛

案例简介：Eureka Call Centre is Singapore's first contact centre that employs visually impaired people. They wanted to enrich the lives of these employees and enable them to do the things they had never done before.The strategy was to offer the public an easy way to volunteer using something that's already part of their lives - a smartphone. Lend an Eye is an app that not only helps the blind get from point A to B unsupervised, but also enables them to make choices the way we do. The app mimics the principles of video calling to turn the smartphone into the eyes for a blind person.