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    尊严健康: 十一岁前最好的朋友

    案例简介:

    尊严健康: 十一岁前最好的朋友

    案例简介:

    Dignity Health: Best Friends by Eleven

    案例简介:

    Dignity Health: Best Friends by Eleven

    案例简介:

    尊严健康: 十一岁前最好的朋友

    暂无简介

    Dignity Health: Best Friends by Eleven

    暂无简介

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    广告公司: Eleven

    案例详情

    The heartwarming spot by Dignity Health, titled 'Best Friends' features a woman travelling on a path in a wheelchair with what looks like a dog following her. As the story evolves, it’s revealed that the dog is actually helping to propel her to her destination. The spot’s tagline includes ‘We’re in this for each other’ as we hear the inspirational lyrics:I don’t really know where I’ll be goingBut I know the best parts haven’t happened yetSo I will be looking forward instead of looking backI wanna live a life like thatCreated by Eleven with Horizon Media handling media, the English and Spanish campaign includes TV (NBC, CBC, ABC, Fox, Telemundo, Univision), print, social, OOH, social, cinema and premium direct video. Dignity Health’s Hello humankindness brand campaign is grounded in the belief that we all hold the power to heal through kindness, connection, and companionship. The non-profit hospital network shows these moments of healing in commercials featuring real instances of human connection that serve to uplift and inspire us. The new ad 'Best Friends' shows that connection, companionship and kindness can come in surprising forms and that the healing power of humanity actually extends beyond humans. CreditsDignity HealthMark Viden, Senior VP of Brand MarketingElevenCCO - Mike McKay Creative Directors: Matt Wakeman, Jack Harding, Kelly McCulloughArt Directors: Matt Klug, Paige Murphy Writer: Miles Evans Editor: Kevork DemirjianExecutive Producer: Lori Joseph Director of Production: Paul Golubovich Business Director: Sophie de Schepper Integrated Producer: Chloe Ingber Business Affairs: Angela Eddleman Music: David Fisher, Creative Director, Songs for Film and TVAudio Engineer: Chris Konovaliv

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