本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
尊严健康: 十一岁前最好的朋友
案例简介:
尊严健康: 十一岁前最好的朋友
案例简介:
Dignity Health: Best Friends by Eleven
案例简介:
Dignity Health: Best Friends by Eleven
案例简介:
尊严健康: 十一岁前最好的朋友
暂无简介
Dignity Health: Best Friends by Eleven
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The heartwarming spot by Dignity Health, titled 'Best Friends' features a woman travelling on a path in a wheelchair with what looks like a dog following her. As the story evolves, it’s revealed that the dog is actually helping to propel her to her destination. The spot’s tagline includes ‘We’re in this for each other’ as we hear the inspirational lyrics:I don’t really know where I’ll be goingBut I know the best parts haven’t happened yetSo I will be looking forward instead of looking backI wanna live a life like thatCreated by Eleven with Horizon Media handling media, the English and Spanish campaign includes TV (NBC, CBC, ABC, Fox, Telemundo, Univision), print, social, OOH, social, cinema and premium direct video. Dignity Health’s Hello humankindness brand campaign is grounded in the belief that we all hold the power to heal through kindness, connection, and companionship. The non-profit hospital network shows these moments of healing in commercials featuring real instances of human connection that serve to uplift and inspire us. The new ad 'Best Friends' shows that connection, companionship and kindness can come in surprising forms and that the healing power of humanity actually extends beyond humans. CreditsDignity HealthMark Viden, Senior VP of Brand MarketingElevenCCO - Mike McKay Creative Directors: Matt Wakeman, Jack Harding, Kelly McCulloughArt Directors: Matt Klug, Paige Murphy Writer: Miles Evans Editor: Kevork DemirjianExecutive Producer: Lori Joseph Director of Production: Paul Golubovich Business Director: Sophie de Schepper Integrated Producer: Chloe Ingber Business Affairs: Angela Eddleman Music: David Fisher, Creative Director, Songs for Film and TVAudio Engineer: Chris Konovaliv
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息