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这就是明天的工作方式
案例简介：随着世界各地的公司开始缓慢而有条不紊地返回总部，许多人仍然质疑它将如何运作。办公室如何优先考虑数千名员工的健康和安全？我们最快下周在哪里可以找到可入住的工作区？谁能帮助我们驾驭不可否认不断变化的商业格局？为了确立这一重要角色，WeWork发起了一项新的全球品牌宣传活动，名为 “明天就是这样运作的”。这段第62秒的视频讲述了来自世界各地的商人自被隔离以来第一次上下班。画外音对人们的思想提出了不确定性的问题，这些问题通过反映WeWork对明天的愿景和不断发展的商业模式的视觉效果得到了回答-升级的健康和安全措施，鼓舞人心的协作空间，灵活的产品，如降低前期成本或访问一个城市内的多个办公地点-为观众带来希望和灵感。这部电影包含一个单一的信息-它提供了所有，WeWork可以向公司展示如何从不再有效的过渡到将有效的过渡。由VaynerMedia，美国为WeWork创建的综合广告，类别内: 专业服务。
这就是明天的工作方式
案例简介：As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape? To establish this important role, WeWork launched a new global brand campaign titled “That’s How Tomorrow Works.” The sixty-second video follows businesspeople from around the world as they commute back to work for the first time since being quarantined. The voiceover poses questions of uncertainty on people’s minds, which are answered through visuals reflecting WeWork’s vision for tomorrow and evolving business model - upgraded health and safety measures, inspiring and collaborative spaces, and flexible offerings like reduced upfront costs or access to multiple office locations within a single city - bringing hope and inspiration to the viewer. The film wraps with a single message - that with all it provides, WeWork can show companies how to transition from what no longer works, to what will. Integrated advertisement created by VaynerMedia, United States for WeWork, within the category: Professional Services.
That's How Tomorrow Works
案例简介：随着世界各地的公司开始缓慢而有条不紊地返回总部，许多人仍然质疑它将如何运作。办公室如何优先考虑数千名员工的健康和安全？我们最快下周在哪里可以找到可入住的工作区？谁能帮助我们驾驭不可否认不断变化的商业格局？为了确立这一重要角色，WeWork发起了一项新的全球品牌宣传活动，名为 “明天就是这样运作的”。这段第62秒的视频讲述了来自世界各地的商人自被隔离以来第一次上下班。画外音对人们的思想提出了不确定性的问题，这些问题通过反映WeWork对明天的愿景和不断发展的商业模式的视觉效果得到了回答-升级的健康和安全措施，鼓舞人心的协作空间，灵活的产品，如降低前期成本或访问一个城市内的多个办公地点-为观众带来希望和灵感。这部电影包含一个单一的信息-它提供了所有，WeWork可以向公司展示如何从不再有效的过渡到将有效的过渡。由VaynerMedia，美国为WeWork创建的综合广告，类别内: 专业服务。
That's How Tomorrow Works
案例简介：As companies around the world begin to slowly and methodically return to their headquarters, many still question how it will work. How can an office prioritize health and safety for thousands of employees? Where can we find move-in ready workspaces available as soon as next week? Who can help us navigate an undeniably changing business landscape? To establish this important role, WeWork launched a new global brand campaign titled “That’s How Tomorrow Works.” The sixty-second video follows businesspeople from around the world as they commute back to work for the first time since being quarantined. The voiceover poses questions of uncertainty on people’s minds, which are answered through visuals reflecting WeWork’s vision for tomorrow and evolving business model - upgraded health and safety measures, inspiring and collaborative spaces, and flexible offerings like reduced upfront costs or access to multiple office locations within a single city - bringing hope and inspiration to the viewer. The film wraps with a single message - that with all it provides, WeWork can show companies how to transition from what no longer works, to what will. Integrated advertisement created by VaynerMedia, United States for WeWork, within the category: Professional Services.
这就是明天的工作方式
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That's How Tomorrow Works
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