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洛斯桑托斯骄傲
案例简介：活动描述 斯德哥尔摩的骄傲的使命，充满爱和平等，我们创建了一些游行里最暴力的游戏世界-侠盗月 (一般临时助理人员，详情)。洛斯桑托斯游行-命名的虚构城市内的游戏是免费下载的，所以每个球员都可以拥有自己的数字大游行的游戏。修改 (一个插件，可以把游戏) 共同创造与真正的侠盗军迷全世界发起与拖车的 Youtube 和 Facebook。为了纪念受害者的枪击的脉冲夜总会在奥兰多，整个游行是坚不可摧的。为什么？因为它终究会战胜仇恨。 概要 斯德哥尔摩公约仍然是最大的骄傲骄傲周以来在斯堪的纳维亚 1998年。该组织致力于提高对 LGBT + 问题，创造一个安全区域内的 LGBT + 人与性别表达的 LGBT +。简言之，斯德哥尔摩骄傲打架的充满爱的地方，到处都是平等的。同时，社区最近提出的问题--《福布斯》总结了这条规定的 “玩家文化反同性恋？”。我们的想法是骄傲的特派团的这部分和传播斯德哥尔摩的爱和平等而居的虚构城市洛斯桑托斯 GTA 军内。 结果 洛斯桑托斯骄傲立即引起了一场辩论在评论关于 Youtube 和 Facebook，数以千计的游戏玩家聚集一堂，讨论平等代表权。许多评论揭示了已经存在的同性恋社区内，而采取的措施必须这样。几个小时后推出的国际媒体开始傲洛斯桑托斯汇报。尊敬的游戏媒体如小宅，多边形，电脑游戏玩家，BBC 新闻等，地铁和美国国家广播公司。此次活动有重大传播的 Twitter 和 Facebook 的，安静的 35,000 多个社交媒体共享。有很多企业和人士表示支持傲洛斯桑托斯，如 YouTube 通过 Twitter，BBC 科技节目主持人凯特 · 罗素和创造者 GTA 的 Rockstar 的娱乐。 + 600万合 7000 下载 Youtube 和 Facebook 的意见的 mod + 35 000 社会 mediaVisits 股份从 133 个国家 执行 为了创造洛斯桑托斯骄傲，我们寻找的球迷论坛的人加入我们游行中创造的国防部。与一些最有才华的 GTA 月业余码 scripters 和纹理设计，我们开始建立洛斯桑托斯骄傲。我们的新车，定制的衣服，彩虹旗、面漆、招牌说 “爱的颜色”。我们还包括一般临时助理人员的娇小主角崔沃，迈克尔和富兰克林的游行。在接近年底时的脚本程序，可怕的拍摄在奥兰多左 49 人死亡，超过 53 受伤。因此，我们决定让满游戏暴力游行坚不可摧-不说教，而是表明爱永远胜利仇恨。该模式是通过视频预告片发布 Youtube 和 Facebook 上，拥有传奇 BBC1 语音桑普通的音乐从瑞典 Alesso 生产商。 战略 我们的战略是建立国防部与风扇。这将不仅确保一个更大的范围，而且可靠性和质量。我们的螺纹上横行霸道军迷论坛要求协助进行游行 mod 斯德哥尔摩的骄傲。后不久，我们收到很多志愿者，包括 JulioNiB 和 8-12 位业余码 scripters 和视频编辑的混蛋-认识 GTA 月 (所谓 'machinima')。游行的特点是热闹的人群的不同种族和性别的庆祝《世界中虚构的城市。这是特意强调了缺乏多样性的游戏，而且铺平道路的未来游戏模组和游戏开发商想更具包容性。在游戏开始正式预告片主演的《传奇之声 BBC1 主机桑普通的音乐从瑞典电子生产商 Alesso。他们的参与，包括以最大的潜力。
洛斯桑托斯骄傲
案例简介：CampaignDescription To follow Stockholm Pride’s mission to spread love and equality – we created a digital pride parade inside one of the most violent games in the world – Grand Theft Auto 5 (GTA 5). The Los Santos Pride parade – named after the fictional city within the game – was free to download, so every player could have their own digital pride parade inside the game. The modification (a plugin that modifies the game) was created together with real Grand Theft Auto 5 fans across the world and was launched with a trailer on Youtube and Facebook. To honour the victims of the mass shooting at Pulse nightclub in Orlando, the whole parade was made indestructible. Why? Because love will always triumph over hate. Synopsis Stockholm Pride remains the largest Pride Festival in Scandinavia since 1998. The organization strives to raise awareness for LGBT+ issues, and create a safe zone for LGBT+ people and the gender expressions within the LGBT+ community. In short, Stockholm Pride fights for a world where love and equality exists everywhere. At the same time, questions within the gaming community has lately been raised – Forbes summarizing it with their article “Is Gamer Culture Anti-Gay?”. Our idea was to tap into this and spread Stockholm Pride’s mission of love and equality to a new place – the fictional city of Los Santos inside GTA 5. Outcome Los Santos Pride instantly sparked a debate in the comment sections on Youtube and Facebook, where thousands of gamers gathered to discuss equality and representation. Many of the comments revealing the already existing homophobia within the community, and the need for initiatives like this. Hours after the launch international media started reporting on Los Santos Pride. From respected gaming media such as Kotaku, Polygon and PC Gamer to news outlets such as BBC, Metro and NBC. The campaign has had a significant spread on Twitter and Facebook, ticking up to over 35,000 social media shares. Many prolific companies and personalities have expressed their support for Los Santos Pride, such as YouTube via their Twitter, BBC tech show presenter Kate Russell and creators of GTA Rockstar Entertainment.+6 million views on Youtube and Facebook combined+7000 downloads of the mod+35 000 shares in social mediaVisits from 133 countries Execution In order to create Los Santos Pride, we searched in fan forums for people to join us in the creation of the pride parade mod. In collaboration with some of the most talented GTA 5 amateur code scripters and texture designers we started creating Los Santos Pride. We created new cars, custom made clothes, rainbow flags, face paint and signs saying “Love comes in all colors”. We also included GTA 5’s main characters Trevor, Michael and Franklin in the parade. Towards the end of the scripting process, the horrific shooting in Orlando left 49 people dead and over 53 others injured. Therefore we decided to make the parade indestructible – not to moralize over gaming violence but to rather show that love always triumph hate. The mod was released via a video trailer on Youtube and Facebook, featuring legendary BBC1 voice Pete Tong and the music from Swedish producer Alesso. Strategy Our strategy was to create the mod together with the fan community. This would not only ensure a bigger reach, but also credibility and quality. We created threads on GTA 5 fan forums asking for help in making a pride parade mod for Stockholm Pride. Shortly after we received lots of volunteers, including JulioNiB and 8-Bit Bastard – recognized amateur code scripters and video editors in GTA 5 (so called ‘machinima’). The parade features a lively crowd of different races and genders celebrating the historic day in the fictional city. This was made deliberately to highlight the lack of diversity in gaming, but also pave way for future modders and game developers to think more inclusive. The game was launched with an official trailer, featuring the voice of legendary BBC1 host Pete Tong. and music from Swedish electronic producer Alesso. Their participation was included to maximize the PR potential.
Los Santos Pride
案例简介：活动描述 斯德哥尔摩的骄傲的使命，充满爱和平等，我们创建了一些游行里最暴力的游戏世界-侠盗月 (一般临时助理人员，详情)。洛斯桑托斯游行-命名的虚构城市内的游戏是免费下载的，所以每个球员都可以拥有自己的数字大游行的游戏。修改 (一个插件，可以把游戏) 共同创造与真正的侠盗军迷全世界发起与拖车的 Youtube 和 Facebook。为了纪念受害者的枪击的脉冲夜总会在奥兰多，整个游行是坚不可摧的。为什么？因为它终究会战胜仇恨。 概要 斯德哥尔摩公约仍然是最大的骄傲骄傲周以来在斯堪的纳维亚 1998年。该组织致力于提高对 LGBT + 问题，创造一个安全区域内的 LGBT + 人与性别表达的 LGBT +。简言之，斯德哥尔摩骄傲打架的充满爱的地方，到处都是平等的。同时，社区最近提出的问题--《福布斯》总结了这条规定的 “玩家文化反同性恋？”。我们的想法是骄傲的特派团的这部分和传播斯德哥尔摩的爱和平等而居的虚构城市洛斯桑托斯 GTA 军内。 结果 洛斯桑托斯骄傲立即引起了一场辩论在评论关于 Youtube 和 Facebook，数以千计的游戏玩家聚集一堂，讨论平等代表权。许多评论揭示了已经存在的同性恋社区内，而采取的措施必须这样。几个小时后推出的国际媒体开始傲洛斯桑托斯汇报。尊敬的游戏媒体如小宅，多边形，电脑游戏玩家，BBC 新闻等，地铁和美国国家广播公司。此次活动有重大传播的 Twitter 和 Facebook 的，安静的 35,000 多个社交媒体共享。有很多企业和人士表示支持傲洛斯桑托斯，如 YouTube 通过 Twitter，BBC 科技节目主持人凯特 · 罗素和创造者 GTA 的 Rockstar 的娱乐。 + 600万合 7000 下载 Youtube 和 Facebook 的意见的 mod + 35 000 社会 mediaVisits 股份从 133 个国家 执行 为了创造洛斯桑托斯骄傲，我们寻找的球迷论坛的人加入我们游行中创造的国防部。与一些最有才华的 GTA 月业余码 scripters 和纹理设计，我们开始建立洛斯桑托斯骄傲。我们的新车，定制的衣服，彩虹旗、面漆、招牌说 “爱的颜色”。我们还包括一般临时助理人员的娇小主角崔沃，迈克尔和富兰克林的游行。在接近年底时的脚本程序，可怕的拍摄在奥兰多左 49 人死亡，超过 53 受伤。因此，我们决定让满游戏暴力游行坚不可摧-不说教，而是表明爱永远胜利仇恨。该模式是通过视频预告片发布 Youtube 和 Facebook 上，拥有传奇 BBC1 语音桑普通的音乐从瑞典 Alesso 生产商。 战略 我们的战略是建立国防部与风扇。这将不仅确保一个更大的范围，而且可靠性和质量。我们的螺纹上横行霸道军迷论坛要求协助进行游行 mod 斯德哥尔摩的骄傲。后不久，我们收到很多志愿者，包括 JulioNiB 和 8-12 位业余码 scripters 和视频编辑的混蛋-认识 GTA 月 (所谓 'machinima')。游行的特点是热闹的人群的不同种族和性别的庆祝《世界中虚构的城市。这是特意强调了缺乏多样性的游戏，而且铺平道路的未来游戏模组和游戏开发商想更具包容性。在游戏开始正式预告片主演的《传奇之声 BBC1 主机桑普通的音乐从瑞典电子生产商 Alesso。他们的参与，包括以最大的潜力。
Los Santos Pride
案例简介：CampaignDescription To follow Stockholm Pride’s mission to spread love and equality – we created a digital pride parade inside one of the most violent games in the world – Grand Theft Auto 5 (GTA 5). The Los Santos Pride parade – named after the fictional city within the game – was free to download, so every player could have their own digital pride parade inside the game. The modification (a plugin that modifies the game) was created together with real Grand Theft Auto 5 fans across the world and was launched with a trailer on Youtube and Facebook. To honour the victims of the mass shooting at Pulse nightclub in Orlando, the whole parade was made indestructible. Why? Because love will always triumph over hate. Synopsis Stockholm Pride remains the largest Pride Festival in Scandinavia since 1998. The organization strives to raise awareness for LGBT+ issues, and create a safe zone for LGBT+ people and the gender expressions within the LGBT+ community. In short, Stockholm Pride fights for a world where love and equality exists everywhere. At the same time, questions within the gaming community has lately been raised – Forbes summarizing it with their article “Is Gamer Culture Anti-Gay?”. Our idea was to tap into this and spread Stockholm Pride’s mission of love and equality to a new place – the fictional city of Los Santos inside GTA 5. Outcome Los Santos Pride instantly sparked a debate in the comment sections on Youtube and Facebook, where thousands of gamers gathered to discuss equality and representation. Many of the comments revealing the already existing homophobia within the community, and the need for initiatives like this. Hours after the launch international media started reporting on Los Santos Pride. From respected gaming media such as Kotaku, Polygon and PC Gamer to news outlets such as BBC, Metro and NBC. The campaign has had a significant spread on Twitter and Facebook, ticking up to over 35,000 social media shares. Many prolific companies and personalities have expressed their support for Los Santos Pride, such as YouTube via their Twitter, BBC tech show presenter Kate Russell and creators of GTA Rockstar Entertainment.+6 million views on Youtube and Facebook combined+7000 downloads of the mod+35 000 shares in social mediaVisits from 133 countries Execution In order to create Los Santos Pride, we searched in fan forums for people to join us in the creation of the pride parade mod. In collaboration with some of the most talented GTA 5 amateur code scripters and texture designers we started creating Los Santos Pride. We created new cars, custom made clothes, rainbow flags, face paint and signs saying “Love comes in all colors”. We also included GTA 5’s main characters Trevor, Michael and Franklin in the parade. Towards the end of the scripting process, the horrific shooting in Orlando left 49 people dead and over 53 others injured. Therefore we decided to make the parade indestructible – not to moralize over gaming violence but to rather show that love always triumph hate. The mod was released via a video trailer on Youtube and Facebook, featuring legendary BBC1 voice Pete Tong and the music from Swedish producer Alesso. Strategy Our strategy was to create the mod together with the fan community. This would not only ensure a bigger reach, but also credibility and quality. We created threads on GTA 5 fan forums asking for help in making a pride parade mod for Stockholm Pride. Shortly after we received lots of volunteers, including JulioNiB and 8-Bit Bastard – recognized amateur code scripters and video editors in GTA 5 (so called ‘machinima’). The parade features a lively crowd of different races and genders celebrating the historic day in the fictional city. This was made deliberately to highlight the lack of diversity in gaming, but also pave way for future modders and game developers to think more inclusive. The game was launched with an official trailer, featuring the voice of legendary BBC1 host Pete Tong. and music from Swedish electronic producer Alesso. Their participation was included to maximize the PR potential.
洛斯桑托斯骄傲
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Los Santos Pride
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基本信息
- 广告战役： #Stockho97d2 Pride-网络-97d2#
- 广告品牌： Stockholm Pride
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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