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行李
案例简介：阿姆斯特丹史基浦机场的一辆行李车像安特卫普的游客一样迷路了。这是史基浦的广告噱头，因为 “史基浦比你想象的更近。“ 尤其是对于习惯于离开比利时机场的比利时人。行李车正驶过主广场，吸引了各种各样的注意力。荷兰司机四处询问如何去史基浦。有些人对诸如 “沿着安特卫普的河流 Schelde 开车” 和 “继续行驶两公里，然后再问” 这样的指示很有帮助。
行李
案例简介：A baggage car from Amsterdam Schiphol Airport gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions like “drive along the Schelde”, the river that runs in Antwerp, and “keep on for two kilometres then ask again”.
Baggage
案例简介：阿姆斯特丹史基浦机场的一辆行李车像安特卫普的游客一样迷路了。这是史基浦的广告噱头，因为 “史基浦比你想象的更近。“ 尤其是对于习惯于离开比利时机场的比利时人。行李车正驶过主广场，吸引了各种各样的注意力。荷兰司机四处询问如何去史基浦。有些人对诸如 “沿着安特卫普的河流 Schelde 开车” 和 “继续行驶两公里，然后再问” 这样的指示很有帮助。
Baggage
案例简介：A baggage car from Amsterdam Schiphol Airport gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions like “drive along the Schelde”, the river that runs in Antwerp, and “keep on for two kilometres then ask again”.
行李
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