A New Jingle For A New Era|图文,短视频|广告营销案例【ADGuider广告指南】

新时代的新叮当声

案例简介：夏天2020年暴露了美国文化中根深蒂固的种族主义，即使是在曾经钟爱的冰淇淋卡车歌曲中也是如此。尽管幽默与那首歌没有关系，但他们的回应是将欢乐传播到所有社区。8月13日，该品牌与嘻哈偶像RZA合作，推出了新的叮当声。上面的樱桃？Good Humor重新设计了这首歌的使用权，使其永久免费提供给冰淇淋卡车司机，以确保其旋律可以为子孙后代传播欢乐。在音乐天才的帮助下，从一个简单的想法开始就成为了经典。几乎立即，RZA和Good Humor演唱了夏天的歌曲。-Good Humor与RZA的合作在Twitter上流行，进入Reddit的首页，并获得了Apple News在全国范围内的推送通知。 -我们的节目获得了超过700个位置，包括滚石，CNN，Vice和今日秀。我们积累了3 + B印象，包括国家新闻、广播、当地电视、播客和无数Firestarter在线出版物。Good Humor的叮当声赢得了当天的互联网。 -我们的视频获得了180万的有机观点，对社交的评论对Good Humor的行动深表赞赏。 -所有的关注和感激甚至导致Good Humor的电子通信业务意外激增。最后，我们得到了冰淇淋叮当声终极权威的令人垂涎的认可。负责97% 美国所有冰淇淋卡车音乐盒的制造商Nichols Electronics宣布，在前进，他们将用我们的叮当声取代 “稻草中的火鸡”。永久。最后，今天最成功的黑人艺术家之一用新曲调取代了200岁的种族主义国歌。我们的叮当声将继续作为一种夏季传统，在美国传播欢乐。美国爱德曼为幽默创作的内容广告，类别为: 糖果、小吃。

新时代的新叮当声

案例简介：The summer of 2020 exposed deep-seeded racism in American culture, even in a once-beloved ice cream truck song. Though Good Humor had no association with that song, they responded with an idea that spread joy to ALL neighborhoods. On Aug. 13, the brand teamed up with hip-hop icon the RZA to drop a new jingle. The cherry on top? Good Humor reworked the song’s usage rights to make it free to ice cream truck drivers in perpetuity, ensuring its melody could spread joy for generations to come. What began as a simple idea became an instant classic with the help of a musical genius. Almost immediately, RZA and Good Humor had the song of the summer. -Good Humor’s collaboration with RZA trended on Twitter, hit the front page of Reddit, and garnered a nationwide push notification from Apple News. -Our program earned over 700 placements, including Rolling Stone, CNN, Vice, and The Today Show. We racked up 3+B impressions, with features on national news, radio, local TV, podcasts, and countless Firestarter online publications. Good Humor’s jingle won the Internet for the day. -Our videos gained 1.8 million organic views and the comments on social showed a deep appreciation for Good Humor's action. -All the attention and gratitude even led to an unintended spike in Good Humor’s e-comm business. Finally, we got the coveted endorsement from the ultimate authority on ice cream jingles. Nichols Electronics, the manufacturer responsible for 97% of all ice cream truck music boxes in the US, announced that moving forward, they were replacing “Turkey in the Straw” with our jingle. Permanently. In the end, a 200-year-old racist anthem was replaced with a new tune by one of today’s most successful Black artists. And our jingle will live on as a summer tradition spreading joy across America. Content advertisement created by Edelman, United States for Good Humor, within the category: Confectionery, Snacks.