本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
以改变的名义
案例简介：为了鼓励公民参加地球一小时 2013，索非亚市和世界自然基金会邀请持怀疑态度的保加利亚人不仅关灯，而且关灯，成为全球运动的一部分!大多数保加利亚名字以后缀 “OV” 结尾，听起来像是 OFF。“以改变的名义”，我们邀请人们在 facebook 上改变他们的个人资料名称，将保加利亚人的 “-ov” 变成英语的 “-OFF”。我们关掉了该市最大街道的名字，指示人们去特殊的四方地点登记，以保证他们的支持。索菲亚走了，把西里尔字母换成了英文字母。通过改变一封信，一个全球性的问题变成了一个非常地方性和个人化的问题。
以改变的名义
案例简介：To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” we invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”. We switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one.
In the Name of Change
案例简介：为了鼓励公民参加地球一小时 2013，索非亚市和世界自然基金会邀请持怀疑态度的保加利亚人不仅关灯，而且关灯，成为全球运动的一部分!大多数保加利亚名字以后缀 “OV” 结尾，听起来像是 OFF。“以改变的名义”，我们邀请人们在 facebook 上改变他们的个人资料名称，将保加利亚人的 “-ov” 变成英语的 “-OFF”。我们关掉了该市最大街道的名字，指示人们去特殊的四方地点登记，以保证他们的支持。索菲亚走了，把西里尔字母换成了英文字母。通过改变一封信，一个全球性的问题变成了一个非常地方性和个人化的问题。
In the Name of Change
案例简介：To encourage citizens to participate in Earth Hour 2013, the Municipality of Sofia and WWF invited the skeptical Bulgarians to be part of the global movement by turning off not just their lights, but their names! Most Bulgarian names end with the suffix “OV”, which sounds like OFF. “In the Name of Change” we invited people to change their profile names on facebook, turning the Bulgarian “-ov” into the English “-OFF”. We switched off the names of the city’s biggest streets on location, directing people to special Foursquare locations to check in to pledge their support. Sofia was OFF, changing its Cyrillic F letter into the English one. By changing one letter, a global matter turned into a very local and personal one.
以改变的名义
暂无简介
In the Name of Change
暂无简介
基本信息
- 广告品牌： Earth Hour
- 发布日期： 2013-10-15
- 行业领域： 其他
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
