Nose Job|短视频|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

鼻子工作

案例简介：简要说明: BGH 品牌希望推出其新系列的空调，有 5 个空气过滤阶段。换句话说，提供最纯净空气的空调机。为了发射，他们决定帮助那些最需要纯净空气的人: 大鼻子。这就是为什么如果你有一个大鼻子，BGH 会给你 25% 的折扣。因为弄清楚谁的鼻子大，谁的不是，是如此微妙，我们创造了: NOSE-O-METER。能够测量鼻子长度的装置。如果你的鼻子到达传感器，一个警笛响了，你赢了折扣。NOSE-O-METERS 位于阿根廷的主要零售店，在那里，人们可以参与进来，如果赢了，他们可以有效地打折。这项运动是在电视上发起的，通过这种媒体，我们传达了行动，并引导人们去最近的鼻子 O 米。

鼻子工作

案例简介：Brief Explanation: The brand BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages. In other words, the Air Conditioner units that provide the purest air of all. For the launch, they decided to help those who need pure air most: BIG NOSES. That’s why if you had a Big Nose, BGH gave you a 25% discount. Because figuring out whose nose is big and whose isn’t is such a delicate matter, we created: THE NOSE-O-METER. A device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount. The NOSE-O-METERS were located in the main retail stores of Argentina, where the people could participate and make effective their discount in case they won. The campaign was launched on Television and through this media we communicated the action and directed people to the nearest Nose-O-Meter.