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宝马: 8
案例简介:Serviceplan的BMW spot通过沿威尼斯运河行驶来推动新业务。
宝马: 8
案例简介:Serviceplan's BMW spot drives new business by motoring along the Venice Canals.
BMW: The 8
案例简介:Serviceplan的BMW spot通过沿威尼斯运河行驶来推动新业务。
BMW: The 8
案例简介:Serviceplan's BMW spot drives new business by motoring along the Venice Canals.
宝马: 8
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BMW: The 8
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Directed by Daniel Wolfe out of Anorak Production, Serviceplan’s launch film for BMW’s new luxury offering, The 8 Series Coupé, sees a car driven along the famous Venice Canals for the first time.Despite the fact that one of the iconic city’s great attractions is its peaceful traffic-free vibe, this film does have a certain cheerful Bond-like brio as the luxury motor whizzes past the lazy boats bobbing on the Canals. The spot follows the story of a young boy who’s a big car enthusiast, but growing up in car-less Venice is rather starved of motor action. Cut to around 20 years later and, as a grown-up, the boy's living out his dream by driving The 8 through the Venetian canals.It marked the first time ever a car was physically driven on the canals in Venice, the city allowing several pontoons to be constructed for the shoot.
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