案例简介：有了 BUZZMAN 和 FACEBOOK S.O.s.Amiti é 用言语形容痛苦。 11月6日，s.O.S.Amiti é 推出 # AtFirstSight: 一场广泛的移动运动，利用在 Facebook 的 feed 中滚动的不可见区域，在 “全屏” 中揭示所谓 s.O.S.Amiti é 的人隐藏的痛苦。由 Facebook 与 strategies 合作发起，获胜的 “黑客为善” 运动签署了 Buzzman。 十分之一的法国人没有人可以交谈。 认真听，没有判断和匿名对每年收到的 700 000 求救电话是协会自 1960年以来确保的使命。然而，在一个联系越来越紧密的世界里，社交网络增加了交流的机会，孤独和需要倾听，这似乎是过时的概念。然而，感觉孤立的风险仍然存在。这就是为什么 s.O.S.Amitie 提醒我们，倾听比以往任何时候都更加重要，说话是解放。 S.O.S.Amiti é 总是在那里倾听。 为了满足黑客的需求，这三个视频被字幕，并在自动阅读中描述汉娜、安托万和亨利的生活。三个生命似乎微笑的人。汉娜是一个有成就的女运动员，安托万是一个有爱心的父亲，亨利是一个可爱的祖父…… 只是在外表上。因为一旦视频被全屏观看，他们的痛苦就会暴露出来，我们会意识到他们的痛苦。 # AtFirstSight 活动将在 Facebook 和 Instagram 上转发一个月。让我们不要忘记，法国的国家收听日将在 11月7日。

案例简介：WITH BUZZMAN AND FACEBOOK, S.O.S AMITIÉ PUTS WORDS ON PAIN. On 6th November, S.O.S Amitié launches #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed Buzzman. 1 in 10 French people has nobody to talk to. Listen carefully, without judgement and anonymously to the 700 000 distress calls received each year is the mission ensured by the association since 1960. However, in an ever more connected world and where social networks increase opportunities to communicate, loneliness and needs to be listened to, could seem obsolete concepts. Yet, the risk of feeling isolated is still present. That is why S.O.S Amitié reminds us that listening is, more than ever, essential and that talking is liberating. S.O.S Amitié is always there to listen. Answering to the demand of hacking, these three videos are subtitled and in automatic reading describe Hanna, Antoine, and Henri’s life. Three people to whom life seems to smile. Hanna is an accomplished sportswoman, Antoine, a caring father and Henri, a loved grand-father… only in appearance. Because once the video is watched in full screen, their sufferings come to light and we become aware of their distress. The #AtFirstSight campaign will be relayed on Facebook and Instagram for one month. Let’s not forget that the National S.O.S Amitié Listening Day in France will be on 7th November.

第一眼 | #AtFirstSight

案例简介：有了 BUZZMAN 和 FACEBOOK S.O.s.Amiti é 用言语形容痛苦。 11月6日，s.O.S.Amiti é 推出 # AtFirstSight: 一场广泛的移动运动，利用在 Facebook 的 feed 中滚动的不可见区域，在 “全屏” 中揭示所谓 s.O.S.Amiti é 的人隐藏的痛苦。由 Facebook 与 strategies 合作发起，获胜的 “黑客为善” 运动签署了 Buzzman。 十分之一的法国人没有人可以交谈。 认真听，没有判断和匿名对每年收到的 700 000 求救电话是协会自 1960年以来确保的使命。然而，在一个联系越来越紧密的世界里，社交网络增加了交流的机会，孤独和需要倾听，这似乎是过时的概念。然而，感觉孤立的风险仍然存在。这就是为什么 s.O.S.Amitie 提醒我们，倾听比以往任何时候都更加重要，说话是解放。 S.O.S.Amiti é 总是在那里倾听。 为了满足黑客的需求，这三个视频被字幕，并在自动阅读中描述汉娜、安托万和亨利的生活。三个生命似乎微笑的人。汉娜是一个有成就的女运动员，安托万是一个有爱心的父亲，亨利是一个可爱的祖父…… 只是在外表上。因为一旦视频被全屏观看，他们的痛苦就会暴露出来，我们会意识到他们的痛苦。 # AtFirstSight 活动将在 Facebook 和 Instagram 上转发一个月。让我们不要忘记，法国的国家收听日将在 11月7日。

第一眼 | #AtFirstSight

案例简介：WITH BUZZMAN AND FACEBOOK, S.O.S AMITIÉ PUTS WORDS ON PAIN. On 6th November, S.O.S Amitié launches #AtFirstSight : a broad mobile campaign exploiting the invisible area scrolling through Facebook’s feed to reveal in “full screen” the pain that people who call S.O.S Amitié hide. Initiated by Facebook in partnership with Stratégies, the winning campaign “Hack for Good” is signed Buzzman. 1 in 10 French people has nobody to talk to. Listen carefully, without judgement and anonymously to the 700 000 distress calls received each year is the mission ensured by the association since 1960. However, in an ever more connected world and where social networks increase opportunities to communicate, loneliness and needs to be listened to, could seem obsolete concepts. Yet, the risk of feeling isolated is still present. That is why S.O.S Amitié reminds us that listening is, more than ever, essential and that talking is liberating. S.O.S Amitié is always there to listen. Answering to the demand of hacking, these three videos are subtitled and in automatic reading describe Hanna, Antoine, and Henri’s life. Three people to whom life seems to smile. Hanna is an accomplished sportswoman, Antoine, a caring father and Henri, a loved grand-father… only in appearance. Because once the video is watched in full screen, their sufferings come to light and we become aware of their distress. The #AtFirstSight campaign will be relayed on Facebook and Instagram for one month. Let’s not forget that the National S.O.S Amitié Listening Day in France will be on 7th November.

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第一眼 | #AtFirstSight

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