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受冰岛启发: 看起来您需要M & C Saatchi的冒险
案例简介：
受冰岛启发: 看起来您需要M & C Saatchi的冒险
案例简介：
Inspired by Iceland: Looks Like You Need An Adventure by M&C Saatchi
案例简介：
Inspired by Iceland: Looks Like You Need An Adventure by M&C Saatchi
案例简介：
受冰岛启发: 看起来您需要M & C Saatchi的冒险
暂无简介
Inspired by Iceland: Looks Like You Need An Adventure by M&C Saatchi
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Visit Iceland has thrown a bucket of frozen fjord water over us all and shocked us into a long, lost wanderlust with its latest ad campaign.In partnership with Peel Iceland, the campaign is turning your lockdown sweatpants into boots – or more accurately, the first 100 visitors who book a spot at the pop-up shop in Reykjavik will have their old, tired sweatpants transformed by hand by Icelandic designer Ýr Jóhannsdóttir into a pair of bespoke hiking boots, with any remaining fabric becoming the bag in which to carry them home.A 90-second music video showcases the boots in their sweaty glory, with Icelandic artist Cell7 showcasing the island’s beauty spots
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