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马士基: 我们热爱贸易
案例简介:马尔科姆·格林通过绿色洞穴人、M2Film和Ursus为马士基设计了这个鼓舞人心的品牌内容系列。
马士基: 我们热爱贸易
案例简介:Malcolm Green helms this inspiring branded content series for Maersk via Green Cave People, M2Film and Ursus.
Maersk: We Love Trade
案例简介:马尔科姆·格林通过绿色洞穴人、M2Film和Ursus为马士基设计了这个鼓舞人心的品牌内容系列。
Maersk: We Love Trade
案例简介:Malcolm Green helms this inspiring branded content series for Maersk via Green Cave People, M2Film and Ursus.
马士基: 我们热爱贸易
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Maersk: We Love Trade
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Maersk, the Danish business conglomerate which operates primarily within the transport sector, has released the first three parts of this inspiring ten-part globetrotting branded content series, We Love Trade.Created by London-based Green Cave People, the campaign reinforces the company's mantra- that to be sustainable, the global economy must include the many not the few.To promote this global vision, director Malcolm Green brought to life the stories of 10 inspiring traders from 10 different countries, who are at the heart of trade around the world, driving not only growth but change in society.Spearheaded by the lead spot [above] the campaign introduces four traders, Emma & Claire, David Li and Sefa, each of whose vision has been bolstered by Maersk's infrastructure which connects businesses in even the most remote places.The films were produced by M2Film and Ursus. The Salmon Sisters from Green Cave People on Vimeo. The Legend of David Li from Green Cave People on Vimeo. Sefa, Flower of Africa from Green Cave People on Vimeo.
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