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杯清酒
案例简介：简要说明: -在日本，通常每杯售价为 180 日元 (1.25 欧元)。努力改变 “杯清酒” 的形象，通常与 “廉价酒” 、 “一次性容器” 和 “酒鬼” 联系在一起, “买一种高档产品，鉴赏家们会花很多钱去买。 -创造新的高端商业机会，帮助支撑目前日本传统酿酒贸易的下降。 描述客户的简报: 通过将廉价 “杯具” 的刻板形象转变为更具吸引力和高端的产品来发送关于清酒的新闻。 设计过程: -传统日本清酒和玻璃制品的雅致融合，将一页历史悠久的文化升华为一个进化的新领域。杯清酒传奇新篇章的首次亮相 -- 每杯价格为 5,250日元 (36.00 欧元)，有五个独特的品种，包装在花式泡桐木盒中。 -仅在传统工艺品直销网站上购买。一种直接接触挑剔的消费者的方法。 结果: 所有五个品种在营销的第一个月就卖完了。 -为传统玻璃工匠和清酒酿造商设想新的商业机会。 -如果以优雅的设计和感觉呈现，证明高价商品会卖出。 -报纸和杂志曝光是日本清酒和传统工艺的新举措。
杯清酒
案例简介：Brief Explanation: - Normally priced at 180yen(1.25euro) per cup in Japan. An endeavor to convert the image of "cup sake," typically associated with "cheap booze," "throwaway containers" and "drunkards," to an upscale product that connoisseurs will spend good money to obtain. - Generating novel high-end business opportunities to help shore up the current decline in Japan’s traditional sake-brewing trade. Describe the brief from the client: To send news about sake by changing stereotypical image of cheap 'cup sake' to a product that is more appealing and high-end. Design Process: - Tasteful fusion of traditional Japanese sake and glasswork, sublimating a page of time-honored culture into an evolutionary new realm. The debut of a new chapter in the saga of cup sake – priced at 5,250yen(36.00euro) per cup, available in five distinctive varieties, packaged in fancy paulownia wood boxes. - Available for purchase exclusively on a traditional craftwork direct sales website. An approach framed to reach out directly to discerning consumers. Results: - All five varieties sold out in the first month of marketing. - Envisioning new business opportunities for traditional glass craftspeople and sake brewers. - Proof positive that high-priced goods will sell if presented in elegant design and sensation. - Newspaper and magazine exposure as a new initiative in Japanese sake and traditional craftwork.
CUP SAKE
案例简介：简要说明: -在日本，通常每杯售价为 180 日元 (1.25 欧元)。努力改变 “杯清酒” 的形象，通常与 “廉价酒” 、 “一次性容器” 和 “酒鬼” 联系在一起, “买一种高档产品，鉴赏家们会花很多钱去买。 -创造新的高端商业机会，帮助支撑目前日本传统酿酒贸易的下降。 描述客户的简报: 通过将廉价 “杯具” 的刻板形象转变为更具吸引力和高端的产品来发送关于清酒的新闻。 设计过程: -传统日本清酒和玻璃制品的雅致融合，将一页历史悠久的文化升华为一个进化的新领域。杯清酒传奇新篇章的首次亮相 -- 每杯价格为 5,250日元 (36.00 欧元)，有五个独特的品种，包装在花式泡桐木盒中。 -仅在传统工艺品直销网站上购买。一种直接接触挑剔的消费者的方法。 结果: 所有五个品种在营销的第一个月就卖完了。 -为传统玻璃工匠和清酒酿造商设想新的商业机会。 -如果以优雅的设计和感觉呈现，证明高价商品会卖出。 -报纸和杂志曝光是日本清酒和传统工艺的新举措。
CUP SAKE
案例简介：Brief Explanation: - Normally priced at 180yen(1.25euro) per cup in Japan. An endeavor to convert the image of "cup sake," typically associated with "cheap booze," "throwaway containers" and "drunkards," to an upscale product that connoisseurs will spend good money to obtain. - Generating novel high-end business opportunities to help shore up the current decline in Japan’s traditional sake-brewing trade. Describe the brief from the client: To send news about sake by changing stereotypical image of cheap 'cup sake' to a product that is more appealing and high-end. Design Process: - Tasteful fusion of traditional Japanese sake and glasswork, sublimating a page of time-honored culture into an evolutionary new realm. The debut of a new chapter in the saga of cup sake – priced at 5,250yen(36.00euro) per cup, available in five distinctive varieties, packaged in fancy paulownia wood boxes. - Available for purchase exclusively on a traditional craftwork direct sales website. An approach framed to reach out directly to discerning consumers. Results: - All five varieties sold out in the first month of marketing. - Envisioning new business opportunities for traditional glass craftspeople and sake brewers. - Proof positive that high-priced goods will sell if presented in elegant design and sensation. - Newspaper and magazine exposure as a new initiative in Japanese sake and traditional craftwork.
杯清酒
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CUP SAKE
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基本信息
- 广告战役： #Asabiraki-设计与品牌-8fe3#
- 广告品牌： Asabiraki
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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